SEOUL COMMERCIAL AREA

도화동 상점가 Traditional market

Mapo-gu (마포구) 도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,202.5M▲ +72.4% YoY
Stores15▼ -6.3% YoY
Sales per store₩280.2M▲ +83.9% YoY

Reading this area Against a year earlier, estimated sales +72.4%, stores -6.3% and sales per store +83.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +382.1%
Stores▲ +25.0%
Sales per store▲ +285.6%
Market size
Estimated sales (quarter)
₩4,202.5M
vs 2024Q4
+72.4%
Estimated transactions
35,079
Per-store economics
Estimated sales per store
₩280.2M
vs a year ago
+83.9%
Per transaction
₩120K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩856M – ₩4,202.5M
20212022202320242025
₩871.8M₩4,202.5M
Stores12 – 16
20212022202320242025
1215
Sales per store₩71.3M – ₩280.2M
20212022202320242025
₩72.6M₩280.2M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +72.4%, stores YoY -6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-6.3%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩856M₩4,202.5M
Stores 2024 Q1 → 2025 Q4
1215
Sales per store 2024 Q1 → 2025 Q4
₩71.3M₩280.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1429%
  • 14–1728%
  • 17–2126%
  • 21–240%
Age
  • 10s0%
  • 20s14%
  • 30s29%
  • 40s21%
  • 50s20%
  • 60+17%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon18%
  • Tue15%
  • Wed20%
  • Thu14%
  • Fri18%
  • Sat14%
  • Sun0%
Gender
  • Male27%
  • Female73%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,202.5M+72.4%15-6.3%₩280.2M+83.9%000%Mixed
2025Q3₩3,636M+68.9%15-6.3%₩242.4M+80.1%000%Mixed
2025Q2₩3,632.4M+257.6%15+15.4%₩242.2M+209.9%010%Growing
2025Q1₩3,223.3M+276.5%16+33.3%₩201.5M+182.4%000%Growing
2024Q4₩2,438.2M+119.8%16+33.3%₩152.4M+64.8%000%Growing
2024Q3₩2,152.9M+115.4%16+33.3%₩134.6M+61.5%300%Growing
2024Q2₩1,015.8M+9.7%13+8.3%₩78.1M+1.2%100%Mixed
2024Q1₩856M-16.7%120.0%₩71.3M-16.7%000%Mixed
2023Q4₩1,109.3M-4.4%120.0%₩92.4M-4.4%000%Mixed
2023Q3₩999.5M-3.5%120.0%₩83.3M-3.5%000%Mixed
2023Q2₩926.2M-19.0%120.0%₩77.2M-19.0%000%Mixed
2023Q1₩1,028.1M+12.2%120.0%₩85.7M+12.2%000%Growing
2022Q4₩1,160.5M+1.7%120.0%₩96.7M+1.7%000%Mixed
2022Q3₩1,035.7M-2.9%120.0%₩86.3M-2.9%000%Mixed
2022Q2₩1,142.9M+15.8%120.0%₩95.2M+15.8%000%Growing
2022Q1₩916.6M+5.1%120.0%₩76.4M+5.1%000%Growing
2021Q4₩1,141.3M12₩95.1M000%
2021Q3₩1,066.1M12₩88.8M000%
2021Q2₩986.8M12₩82.2M000%
2021Q1₩871.8M12₩72.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.