SEOUL COMMERCIAL AREA

도화동 상점가 전통시장

마포구도화동· Area 101,880 m² · Area code 3130195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩415.9M▼ -24.4% YoY
Stores18±0.0% YoY
Sales per store₩23.1M▼ -24.4% YoY

Reading this area Against a year earlier, estimated sales -24.4%, stores 0.0% and sales per store -24.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +407.5%
Stores▼ -14.3%
Sales per store▲ +492.0%
Market size
Estimated sales (quarter)
₩415.9M
vs 2024Q4
-24.4%
Estimated transactions
15,729
Per-store economics
Estimated sales per store
₩23.1M
vs a year ago
-24.4%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩82M – ₩561.6M
20212022202320242025
₩82M₩415.9M
Stores18 – 22
20212022202320242025
2118
Sales per store₩3.9M – ₩30.6M
20212022202320242025
₩3.9M₩23.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -24.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
0.0%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩474.9M₩415.9M
Stores 2024 Q1 → 2025 Q4
1818
Sales per store 2024 Q1 → 2025 Q4
₩26.4M₩23.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0631%
  • 06–111%
  • 11–141%
  • 14–172%
  • 17–2121%
  • 21–2444%
Age
  • 10s1%
  • 20s8%
  • 30s22%
  • 40s23%
  • 50s29%
  • 60+16%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon10%
  • Tue17%
  • Wed11%
  • Thu15%
  • Fri18%
  • Sat19%
  • Sun10%
Gender
  • Male79%
  • Female21%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩415.9M-24.4%180.0%₩23.1M-24.4%000%Mixed
2025Q3₩341.3M-25.4%180.0%₩19M-25.4%000%Mixed
2025Q2₩415.1M-9.5%180.0%₩23.1M-9.5%010%Mixed
2025Q1₩380.5M-19.9%19+5.6%₩20M-24.1%100%Possible crowding
2024Q4₩550.3M+2.7%180.0%₩30.6M+2.7%000%Mixed
2024Q3₩457.7M-10.6%180.0%₩25.4M-10.6%000%Mixed
2024Q2₩458.6M-7.9%18-5.3%₩25.5M-2.8%110%Shrinking
2024Q1₩474.9M-1.4%18-5.3%₩26.4M+4.1%000%Possible recovery
2023Q4₩536M+10.4%18-10.0%₩29.8M+22.6%000%Mixed
2023Q3₩511.7M-8.9%18-14.3%₩28.4M+6.3%010%Shrinking
2023Q2₩497.8M-11.2%19-5.0%₩26.2M-6.6%220%Shrinking
2023Q1₩481.7M+128.1%19-5.0%₩25.4M+140.1%120%Mixed
2022Q4₩485.6M+63.6%20-4.8%₩24.3M+71.7%010%Mixed
2022Q3₩561.6M+407.1%210.0%₩26.7M+407.1%210%Growing
2022Q2₩560.8M+244.3%20-9.1%₩28M+278.7%110%Mixed
2022Q1₩211.2M+157.7%20-4.8%₩10.6M+170.6%010%Mixed
2021Q4₩296.9M21₩14.1M110%
2021Q3₩110.7M21₩5.3M010%
2021Q2₩162.9M22₩7.4M210%
2021Q1₩82M21₩3.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.