SEOUL COMMERCIAL AREA

잠실 관광특구 Tourist zone

Songpa-gu (송파구) 방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩41,785.8M▲ +19.9% YoY
Stores248▲ +3.3% YoY
Sales per store₩168.5M▲ +16.0% YoY

Reading this area Estimated sales rose 19.9% from a year earlier while stores were up 3.3%, so sales per store also rose 16.0%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +122.7%
Stores▲ +6.9%
Sales per store▲ +108.3%
Market size
Estimated sales (quarter)
₩41,785.8M
vs 2024Q4
+19.9%
Estimated transactions
841,493
Per-store economics
Estimated sales per store
₩168.5M
vs a year ago
+16.0%
Per transaction
₩50K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩18,237.4M – ₩41,785.8M
20212022202320242025
₩18,766.4M₩41,785.8M
Stores219 – 248
20212022202320242025
232248
Sales per store₩79.3M – ₩168.5M
20212022202320242025
₩80.9M₩168.5M
Openings5 – 24
20212022202320242025
1013
Closings7 – 18
20212022202320242025
99
Franchise share20% – 26%
20212022202320242025
22%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +19.9%, stores YoY +3.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
248
vs a year ago
+3.3%
Franchise share
20% (49/248)
Movement
Openings (rate)
13 (4%)
Closings (rate)
9 (3%)
Net store change
+4
Estimated sales 2024 Q1 → 2025 Q4
₩32,233.6M₩41,785.8M
Stores 2024 Q1 → 2025 Q4
235248
Sales per store 2024 Q1 → 2025 Q4
₩137.2M₩168.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–112%
  • 11–1418%
  • 14–179%
  • 17–2138%
  • 21–2424%
Age
  • 10s1%
  • 20s25%
  • 30s31%
  • 40s17%
  • 50s14%
  • 60+13%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon11%
  • Tue12%
  • Wed14%
  • Thu13%
  • Fri16%
  • Sat19%
  • Sun15%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩41,785.8M+19.9%248+3.3%₩168.5M+16.0%13920%Sales↑ · Stores↑ · Per store↑
2025Q3₩36,830.5M+17.1%244+0.8%₩150.9M+16.1%11820%Sales↑ · Stores→ · Per store↑
2025Q2₩33,712.3M-2.4%238-0.8%₩141.6M-1.6%151621%Sales→ · Stores→ · Per store→
2025Q1₩31,245.9M-3.1%238+1.3%₩131.3M-4.3%9822%Sales↓ · Stores→ · Per store↓
2024Q4₩34,850.5M+1.3%240+3.4%₩145.2M-2.1%101521%Sales→ · Stores↑ · Per store→
2024Q3₩31,454.5M+4.8%242+9.5%₩130M-4.3%121122%Sales↑ · Stores↑ · Per store↓
2024Q2₩34,550.2M+13.2%240+9.6%₩144M+3.3%161423%Sales↑ · Stores↑ · Per store↑
2024Q1₩32,233.6M+3.2%235+6.8%₩137.2M-3.4%131024%Sales↑ · Stores↑ · Per store↓
2023Q4₩34,406M+2.5%232+2.2%₩148.3M+0.3%20925%Sales→ · Stores→ · Per store→
2023Q3₩30,026.5M-0.6%2210.0%₩135.9M-0.6%131126%Sales→ · Stores→ · Per store→
2023Q2₩30,519.7M-4.3%219-2.7%₩139.4M-1.7%151426%Sales↓ · Stores→ · Per store→
2023Q1₩31,246.7M+46.1%220-1.3%₩142M+48.1%81525%Sales↑ · Stores→ · Per store↑
2022Q4₩33,578M+30.7%2270.0%₩147.9M+30.7%241524%Sales↑ · Stores→ · Per store↑
2022Q3₩30,219.6M+65.7%221-3.9%₩136.7M+72.4%121324%Sales↑ · Stores↓ · Per store↑
2022Q2₩31,893.9M+36.6%225-1.3%₩141.8M+38.5%8722%Sales↑ · Stores→ · Per store↑
2022Q1₩21,391M+14.0%223-3.9%₩95.9M+18.6%51122%Sales↑ · Stores↓ · Per store↑
2021Q4₩25,696.8M227₩113.2M111223%
2021Q3₩18,237.4M230₩79.3M181822%
2021Q2₩23,341.6M228₩102.4M71123%
2021Q1₩18,766.4M232₩80.9M10922%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.