SEOUL COMMERCIAL AREA

잠실 관광특구 관광특구

송파구방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩9,655.1M▲ +5.7% YoY
Stores29±0.0% YoY
Sales per store₩332.9M▲ +5.7% YoY

Reading this area Estimated sales rose 5.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 5.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +125.1%
Stores▲ +11.5%
Sales per store▲ +101.8%
Market size
Estimated sales (quarter)
₩9,655.1M
vs 2024Q4
+5.7%
Estimated transactions
52,034
Per-store economics
Estimated sales per store
₩332.9M
vs a year ago
+5.7%
Per transaction
₩186K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,622.7M – ₩9,955.6M
20212022202320242025
₩4,290.1M₩9,655.1M
Stores25 – 29
20212022202320242025
2629
Sales per store₩134.2M – ₩343.3M
20212022202320242025
₩165M₩332.9M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
29
vs a year ago
0.0%
Franchise share
0% (0/29)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8,678.6M₩9,655.1M
Stores 2024 Q1 → 2025 Q4
2729
Sales per store 2024 Q1 → 2025 Q4
₩321.4M₩332.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1429%
  • 14–1732%
  • 17–2122%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s34%
  • 40s27%
  • 50s18%
  • 60+10%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon15%
  • Tue15%
  • Wed17%
  • Thu13%
  • Fri16%
  • Sat20%
  • Sun4%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9,655.1M+5.7%290.0%₩332.9M+5.7%000%Growing
2025Q3₩9,955.6M+15.1%29+3.6%₩343.3M+11.1%000%Growing
2025Q2₩9,786M+14.3%29+7.4%₩337.4M+6.4%000%Growing
2025Q1₩9,704.2M+11.8%29+7.4%₩334.6M+4.1%000%Growing
2024Q4₩9,137.3M-2.8%290.0%₩315.1M-2.8%100%Mixed
2024Q3₩8,651.7M+113.9%28+3.7%₩309M+106.3%210%Growing
2024Q2₩8,565.2M+47.9%27+3.8%₩317.2M+42.4%000%Growing
2024Q1₩8,678.6M+55.3%27+3.8%₩321.4M+49.5%020%Growing
2023Q4₩9,396.5M+99.2%29+16.0%₩324M+71.8%200%Growing
2023Q3₩4,044.6M-16.6%270.0%₩149.8M-16.6%100%Mixed
2023Q2₩5,791.9M+35.9%260.0%₩222.8M+35.9%110%Growing
2023Q1₩5,588.4M+54.3%26-3.7%₩214.9M+60.2%100%Mixed
2022Q4₩4,716.1M-16.8%250.0%₩188.6M-16.8%020%Mixed
2022Q3₩4,847.2M-6.7%27+8.0%₩179.5M-13.7%100%Possible crowding
2022Q2₩4,263M-22.4%260.0%₩164M-22.4%120%Mixed
2022Q1₩3,622.7M-15.6%27+3.8%₩134.2M-18.7%200%Possible crowding
2021Q4₩5,671.7M25₩226.9M000%
2021Q3₩5,197.8M25₩207.9M120%
2021Q2₩5,491.6M26₩211.2M000%
2021Q1₩4,290.1M26₩165M120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.