SEOUL COMMERCIAL AREA

잠실 관광특구 Tourist zone

Songpa-gu (송파구) 방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

세탁소 2025 Q4 · Seoul data

Estimated sales (quarter)₩48.1M▲ +11.2% YoY
Stores15▲ +15.4% YoY
Sales per store₩3.2M▼ -3.6% YoY

Reading this area Estimated sales rose 11.2% from a year earlier, but stores rose 15.4%. The market grew, yet stores grew faster, so sales per store fell 3.6%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +101.2%
Stores▲ +66.7%
Sales per store▲ +20.7%
Market size
Estimated sales (quarter)
₩48.1M
vs 2024Q4
+11.2%
Estimated transactions
905
Per-store economics
Estimated sales per store
₩3.2M
vs a year ago
-3.6%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.2M – ₩48.4M
20212022202320242025
₩23.9M₩48.1M
Stores9 – 15
20212022202320242025
915
Sales per store₩871K – ₩4.6M
20212022202320242025
₩2.7M₩3.2M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
10
Franchise share7% – 11%
20212022202320242025
11%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.2%, stores YoY +15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+15.4%
Franchise share
7% (1/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩26.7M₩48.1M
Stores 2024 Q1 → 2025 Q4
1415
Sales per store 2024 Q1 → 2025 Q4
₩1.9M₩3.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1410%
  • 14–1714%
  • 17–2175%
  • 21–240%
Age
  • 10s0%
  • 20s15%
  • 30s24%
  • 40s24%
  • 50s19%
  • 60+18%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon23%
  • Tue13%
  • Wed15%
  • Thu27%
  • Fri10%
  • Sat11%
  • Sun0%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩48.1M+11.2%15+15.4%₩3.2M-3.6%007%Competition inflow
2025Q3₩16.5M-43.0%15+7.1%₩1.1M-46.8%007%Possible crowding
2025Q2₩32M+7.4%15+15.4%₩2.1M-7.0%107%Competition inflow
2025Q1₩12.2M-54.3%140.0%₩871K-54.3%107%Mixed
2024Q4₩43.2M-10.6%13-7.1%₩3.3M-3.7%018%Shrinking
2024Q3₩28.9M+12.8%14+7.7%₩2.1M+4.7%217%Growing
2024Q2₩29.8M-24.4%130.0%₩2.3M-24.4%018%Mixed
2024Q1₩26.7M-28.2%14+27.3%₩1.9M-43.6%007%Possible crowding
2023Q4₩48.4M+15.3%14+27.3%₩3.5M-9.4%107%Competition inflow
2023Q3₩25.6M-43.2%13+30.0%₩2M-56.3%008%Possible crowding
2023Q2₩39.5M-14.2%13+30.0%₩3M-34.0%208%Possible crowding
2023Q1₩37.2M+48.6%11+10.0%₩3.4M+35.1%009%Growing
2022Q4₩41.9M+12.7%11+10.0%₩3.8M+2.4%109%Mixed
2022Q3₩45.1M+63.8%100.0%₩4.5M+63.8%0010%Growing
2022Q2₩46M+65.3%10+11.1%₩4.6M+48.7%1110%Growing
2022Q1₩25M+4.8%10+11.1%₩2.5M-5.7%0010%Competition inflow
2021Q4₩37.2M10₩3.7M0010%
2021Q3₩27.5M10₩2.8M1010%
2021Q2₩27.9M9₩3.1M1111%
2021Q1₩23.9M9₩2.7M1111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.