SEOUL COMMERCIAL AREA

잠실 관광특구 관광특구

송파구방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩5MYoY
Stores38▲ +8.6% YoY
Sales per store₩131KYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2025 Q3 → 2025 Q4
Estimated sales▲ +7.1%
Stores▲ +2.7%
Sales per store▲ +4.3%
Market size
Estimated sales (quarter)
₩5M
vs 2024Q4
Estimated transactions
16
Per-store economics
Estimated sales per store
₩131K
vs a year ago
Per transaction
₩311K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.7M – ₩5M
20212022202320242025
₩5M
Stores15 – 38
20212022202320242025
1538
Sales per store₩126K – ₩131K
20212022202320242025
₩131K
Openings0 – 7
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share5% – 13%
20212022202320242025
13%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +8.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
38
vs a year ago
+8.6%
Franchise share
5% (2/38)
Movement
Openings (rate)
1 (3%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩5M
Stores 2024 Q1 → 2025 Q4
2338
Sales per store 2024 Q1 → 2025 Q4
₩131K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1153%
  • 11–140%
  • 14–170%
  • 17–2147%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s53%
  • 40s0%
  • 50s47%
  • 60+0%
Weekday / weekend
  • Weekday47%
  • Weekend53%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri47%
  • Sat53%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5M38+8.6%₩131K105%
2025Q3₩4.7M37+12.1%₩126K215%
2025Q235+25.0%006%
2025Q135+52.2%226%
2024Q435+52.2%316%
2024Q333+83.3%726%
2024Q228+64.7%507%
2024Q123+43.8%229%
2023Q423+43.8%509%
2023Q318+12.5%1011%
2023Q2170.0%1012%
2023Q116-5.9%0013%
2022Q416-5.9%0013%
2022Q3160.0%0113%
2022Q217+13.3%0012%
2022Q117+13.3%0012%
2021Q4171012%
2021Q3161013%
2021Q2150013%
2021Q1150013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.