SEOUL COMMERCIAL AREA

잠실 관광특구 Tourist zone

Songpa-gu (송파구) 방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,399.4M▲ +7.4% YoY
Stores47▼ -4.1% YoY
Sales per store₩29.8M▲ +12.0% YoY

Reading this area Against a year earlier, estimated sales +7.4%, stores -4.1% and sales per store +12.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +65.9%
Stores▲ +6.8%
Sales per store▲ +55.3%
Market size
Estimated sales (quarter)
₩1,399.4M
vs 2024Q4
+7.4%
Estimated transactions
296,936
Per-store economics
Estimated sales per store
₩29.8M
vs a year ago
+12.0%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩465.2M – ₩2,070.1M
20212022202320242025
₩843.7M₩1,399.4M
Stores44 – 51
20212022202320242025
4447
Sales per store₩9.9M – ₩44M
20212022202320242025
₩19.2M₩29.8M
Openings0 – 3
20212022202320242025
31
Closings0 – 4
20212022202320242025
01
Franchise share4% – 6%
20212022202320242025
5%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.4%, stores YoY -4.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
47
vs a year ago
-4.1%
Franchise share
6% (3/47)
Movement
Openings (rate)
1 (2%)
Closings (rate)
1 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩747.4M₩1,399.4M
Stores 2024 Q1 → 2025 Q4
4747
Sales per store 2024 Q1 → 2025 Q4
₩15.9M₩29.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1437%
  • 14–1725%
  • 17–2113%
  • 21–240%
Age
  • 10s1%
  • 20s25%
  • 30s31%
  • 40s18%
  • 50s16%
  • 60+9%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon13%
  • Tue12%
  • Wed19%
  • Thu16%
  • Fri18%
  • Sat13%
  • Sun10%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,399.4M+7.4%47-4.1%₩29.8M+12.0%116%Mixed
2025Q3₩1,993.8M+211.9%47-2.1%₩42.4M+218.5%006%Growing
2025Q2₩2,070.1M+195.4%47-2.1%₩44M+201.7%046%Growing
2025Q1₩1,969.7M+163.5%51+8.5%₩38.6M+142.9%206%Growing
2024Q4₩1,302.7M+79.3%49+2.1%₩26.6M+75.6%206%Growing
2024Q3₩639.3M+3.5%480.0%₩13.3M+3.5%114%Growing
2024Q2₩700.7M+13.4%48+2.1%₩14.6M+11.0%104%Growing
2024Q1₩747.4M+13.7%47+2.2%₩15.9M+11.2%014%Growing
2023Q4₩726.5M+24.3%48+6.7%₩15.1M+16.5%014%Growing
2023Q3₩617.5M+16.8%48+4.3%₩12.9M+11.9%206%Growing
2023Q2₩618M+32.8%470.0%₩13.1M+32.8%214%Growing
2023Q1₩657.6M+1.8%460.0%₩14.3M+1.8%214%Mixed
2022Q4₩584.4M-11.4%45-2.2%₩13M-9.4%124%Mixed
2022Q3₩528.9M-11.6%460.0%₩11.5M-11.6%014%Mixed
2022Q2₩465.2M-22.2%47+4.4%₩9.9M-25.5%104%Possible crowding
2022Q1₩645.9M-23.4%46+4.5%₩14M-26.8%114%Possible crowding
2021Q4₩659.5M46₩14.3M114%
2021Q3₩598.3M46₩13M214%
2021Q2₩598M45₩13.3M104%
2021Q1₩843.7M44₩19.2M305%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.