SEOUL COMMERCIAL AREA

잠실 관광특구 Tourist zone

Songpa-gu (송파구) 방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

골프연습장 2025 Q4 · Seoul data

Estimated sales (quarter)₩658.7M▼ -10.1% YoY
Stores11▲ +10.0% YoY
Sales per store₩59.9M▼ -18.3% YoY

Reading this area Stores rose 10.0% from a year earlier while estimated sales stayed about the same (-10.1%), so sales per store fell 18.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +45.8%
Stores▲ +57.1%
Sales per store▼ -7.2%
Market size
Estimated sales (quarter)
₩658.7M
vs 2024Q4
-10.1%
Estimated transactions
16,373
Per-store economics
Estimated sales per store
₩59.9M
vs a year ago
-18.3%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩451.9M – ₩847M
20212022202320242025
₩451.9M₩658.7M
Stores7 – 12
20212022202320242025
711
Sales per store₩48.1M – ₩102.5M
20212022202320242025
₩64.6M₩59.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share8% – 14%
20212022202320242025
14%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.1%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+10.0%
Franchise share
9% (1/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩735.2M₩658.7M
Stores 2024 Q1 → 2025 Q4
1011
Sales per store 2024 Q1 → 2025 Q4
₩73.5M₩59.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–114%
  • 11–1414%
  • 14–1717%
  • 17–2132%
  • 21–2427%
Age
  • 10s0%
  • 20s6%
  • 30s23%
  • 40s24%
  • 50s33%
  • 60+14%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon9%
  • Tue15%
  • Wed12%
  • Thu15%
  • Fri13%
  • Sat19%
  • Sun17%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩658.7M-10.1%11+10.0%₩59.9M-18.3%019%Possible crowding
2025Q3₩577.2M-26.4%12+20.0%₩48.1M-38.7%108%Possible crowding
2025Q2₩576M-25.7%11+10.0%₩52.4M-32.4%109%Possible crowding
2025Q1₩703.8M-4.3%100.0%₩70.4M-4.3%0010%Mixed
2024Q4₩733M-0.7%100.0%₩73.3M-0.7%0010%Mixed
2024Q3₩784.4M+4.8%10-9.1%₩78.4M+15.3%0010%Mixed
2024Q2₩774.8M+3.9%100.0%₩77.5M+3.9%1110%Growing
2024Q1₩735.2M-10.9%10+11.1%₩73.5M-19.8%0010%Possible crowding
2023Q4₩737.9M-10.4%10+11.1%₩73.8M-19.4%0110%Possible crowding
2023Q3₩748.1M-11.7%11+22.2%₩68M-27.7%109%Possible crowding
2023Q2₩745.7M-9.7%10+11.1%₩74.6M-18.7%1010%Possible crowding
2023Q1₩825.4M+5.0%9+12.5%₩91.7M-6.7%0011%Competition inflow
2022Q4₩823.8M+0.4%9+12.5%₩91.5M-10.7%0011%Possible crowding
2022Q3₩847M+20.7%90.0%₩94.1M+20.7%0011%Growing
2022Q2₩825.4M+31.2%9+28.6%₩91.7M+2.0%2111%Mixed
2022Q1₩786.4M+74.0%8+14.3%₩98.3M+52.3%0013%Growing
2021Q4₩820.3M8₩102.5M0113%
2021Q3₩701.6M9₩78M2011%
2021Q2₩629.2M7₩89.9M0014%
2021Q1₩451.9M7₩64.6M0014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.