SEOUL COMMERCIAL AREA

잠실 관광특구 Tourist zone

Songpa-gu (송파구) 방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩9,774.3M▲ +20.6% YoY
Stores33▲ +10.0% YoY
Sales per store₩296.2M▲ +9.7% YoY

Reading this area Estimated sales rose 20.6% from a year earlier while stores were up 10.0%, so sales per store also rose 9.7%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +127.7%
Stores▲ +3.1%
Sales per store▲ +120.8%
Market size
Estimated sales (quarter)
₩9,774.3M
vs 2024Q4
+20.6%
Estimated transactions
231,196
Per-store economics
Estimated sales per store
₩296.2M
vs a year ago
+9.7%
Per transaction
₩42K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,291.8M – ₩9,774.3M
20212022202320242025
₩4,291.8M₩9,774.3M
Stores27 – 33
20212022202320242025
3233
Sales per store₩134.1M – ₩299.8M
20212022202320242025
₩134.1M₩296.2M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share6% – 7%
20212022202320242025
6%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +20.6%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
33
vs a year ago
+10.0%
Franchise share
6% (2/33)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩7,406.2M₩9,774.3M
Stores 2024 Q1 → 2025 Q4
2933
Sales per store 2024 Q1 → 2025 Q4
₩255.4M₩296.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1133%
  • 11–1432%
  • 14–1722%
  • 17–2111%
  • 21–242%
Age
  • 10s0%
  • 20s5%
  • 30s31%
  • 40s17%
  • 50s25%
  • 60+21%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon11%
  • Tue27%
  • Wed22%
  • Thu11%
  • Fri18%
  • Sat8%
  • Sun3%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩9,774.3M+20.6%33+10.0%₩296.2M+9.7%006%Sales↑ · Stores↑ · Per store↑
2025Q3₩9,733.6M+49.6%33+10.0%₩295M+36.0%216%Sales↑ · Stores↑ · Per store↑
2025Q2₩9,088.1M+34.1%32+10.3%₩284M+21.5%106%Sales↑ · Stores↑ · Per store↑
2025Q1₩9,294M+25.5%31+6.9%₩299.8M+17.4%216%Sales↑ · Stores↑ · Per store↑
2024Q4₩8,103.5M+7.5%30+7.1%₩270.1M+0.4%007%Sales↑ · Stores↑ · Per store→
2024Q3₩6,504.7M-3.1%30+11.1%₩216.8M-12.8%327%Sales↓ · Stores↑ · Per store↓
2024Q2₩6,777.9M+1.1%29+3.6%₩233.7M-2.4%117%Sales→ · Stores↑ · Per store→
2024Q1₩7,406.2M+32.5%29+7.4%₩255.4M+23.4%107%Sales↑ · Stores↑ · Per store↑
2023Q4₩7,535.7M+48.3%28-3.4%₩269.1M+53.6%107%Sales↑ · Stores↓ · Per store↑
2023Q3₩6,711.8M+12.9%27-15.6%₩248.6M+33.9%017%Sales↑ · Stores↓ · Per store↑
2023Q2₩6,704M+29.5%28-12.5%₩239.4M+48.0%217%Sales↑ · Stores↓ · Per store↑
2023Q1₩5,589.2M-5.0%27-12.9%₩207M+9.0%027%Sales↓ · Stores↓ · Per store↑
2022Q4₩5,082.4M-16.0%29-6.5%₩175.3M-10.2%037%Sales↓ · Stores↓ · Per store↓
2022Q3₩5,942.6M+18.1%32+3.2%₩185.7M+14.4%116%Sales↑ · Stores↑ · Per store↑
2022Q2₩5,177.8M+6.4%320.0%₩161.8M+6.4%106%Sales↑ · Stores→ · Per store↑
2022Q1₩5,885.8M+37.1%31-3.1%₩189.9M+41.6%006%Sales↑ · Stores↓ · Per store↑
2021Q4₩6,052.6M31₩195.2M006%
2021Q3₩5,030.6M31₩162.3M016%
2021Q2₩4,866.6M32₩152.1M006%
2021Q1₩4,291.8M32₩134.1M006%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.