SEOUL COMMERCIAL AREA

잠실 관광특구 관광특구

송파구방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores83▼ -6.7% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q1
Estimated sales▼ -76.8%
Stores▼ -15.0%
Sales per store▼ -72.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,747.2M – ₩24,161.4M
20212022202320242025
₩20,488.8M
Stores83 – 113
20212022202320242025
11383
Sales per store₩49.4M – ₩232.3M
20212022202320242025
₩181.3M
Openings0 – 5
20212022202320242025
20
Closings0 – 6
20212022202320242025
21
Franchise share1% – 2%
20212022202320242025
2%1%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
83
vs a year ago
-6.7%
Franchise share
1% (1/83)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (1%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩4,747.2M
Stores 2024 Q1 → 2025 Q4
9683
Sales per store 2024 Q1 → 2025 Q4
₩49.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1414%
  • 14–1738%
  • 17–2143%
  • 21–245%
Age
  • 10s1%
  • 20s26%
  • 30s38%
  • 40s18%
  • 50s12%
  • 60+5%
Weekday / weekend
  • Weekday50%
  • Weekend50%
Day of week
  • Mon12%
  • Tue6%
  • Wed11%
  • Thu9%
  • Fri11%
  • Sat24%
  • Sun27%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2024 Q1.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q483-6.7%011%
2025Q384-7.7%001%
2025Q284-9.7%021%
2025Q186-10.4%031%
2024Q489-11.0%021%
2024Q391-12.5%021%
2024Q293-8.8%031%
2024Q1₩4,747.2M-80.4%96-7.7%₩49.4M-78.7%151%Shrinking
2023Q4₩17,610.6M100-1.0%₩176.1M041%
2023Q3104+2.0%201%
2023Q2102-3.8%131%
2023Q1₩24,161.4M104-1.9%₩232.3M521%
2022Q4101-3.8%231%
2022Q3102-5.6%261%
2022Q2106-6.2%111%
2022Q1106-6.2%321%
2021Q4₩19,165.1M105₩182.5M141%
2021Q3₩21,032.5M108₩194.7M061%
2021Q2₩22,503.4M113₩199.1M222%
2021Q1₩20,488.8M113₩181.3M222%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.