SEOUL COMMERCIAL AREA

잠실 관광특구 관광특구

송파구방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,614.4M▲ +36.4% YoY
Stores35▲ +12.9% YoY
Sales per store₩46.1M▲ +20.8% YoY

Reading this area Estimated sales rose 36.4% from a year earlier while stores were up 12.9%, so sales per store also rose 20.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +37.7%
Stores▲ +29.6%
Sales per store▲ +6.3%
Market size
Estimated sales (quarter)
₩1,614.4M
vs 2024Q4
+36.4%
Estimated transactions
49,407
Per-store economics
Estimated sales per store
₩46.1M
vs a year ago
+20.8%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩866.6M – ₩1,614.4M
20212022202320242025
₩1,172M₩1,614.4M
Stores27 – 35
20212022202320242025
2735
Sales per store₩28.9M – ₩46.1M
20212022202320242025
₩43.4M₩46.1M
Openings0 – 5
20212022202320242025
12
Closings0 – 4
20212022202320242025
10
Franchise share21% – 40%
20212022202320242025
26%26%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +36.4%, stores YoY +12.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
35
vs a year ago
+12.9%
Franchise share
26% (9/35)
Movement
Openings (rate)
2 (5%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩1,053.4M₩1,614.4M
Stores 2024 Q1 → 2025 Q4
2935
Sales per store 2024 Q1 → 2025 Q4
₩36.3M₩46.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1435%
  • 14–1712%
  • 17–2136%
  • 21–2414%
Age
  • 10s1%
  • 20s21%
  • 30s36%
  • 40s22%
  • 50s13%
  • 60+6%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon11%
  • Tue13%
  • Wed15%
  • Thu15%
  • Fri17%
  • Sat17%
  • Sun12%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,614.4M+36.4%35+12.9%₩46.1M+20.8%2026%Growing
2025Q3₩1,470M+52.8%33+13.8%₩44.5M+34.3%1127%Growing
2025Q2₩1,024.2M+6.9%34+17.2%₩30.1M-8.9%3026%Competition inflow
2025Q1₩1,083.1M+2.8%32+10.3%₩33.8M-6.8%2125%Possible crowding
2024Q4₩1,183.8M+26.7%310.0%₩38.2M+26.7%2126%Growing
2024Q3₩962.1M+11.0%29-3.3%₩33.2M+14.8%0031%Mixed
2024Q2₩958.5M+5.7%29-3.3%₩33.1M+9.3%1131%Mixed
2024Q1₩1,053.4M+1.8%29-3.3%₩36.3M+5.3%1431%Possible recovery
2023Q4₩934M-8.8%31+3.3%₩30.1M-11.8%1232%Possible crowding
2023Q3₩866.6M-25.5%30-3.2%₩28.9M-23.1%2240%Shrinking
2023Q2₩907M-15.5%30+3.4%₩30.2M-18.4%2240%Possible crowding
2023Q1₩1,034.8M-7.2%300.0%₩34.5M-7.2%5140%Mixed
2022Q4₩1,024.6M-22.7%30+3.4%₩34.2M-25.3%1227%Possible crowding
2022Q3₩1,164M+5.7%31+6.9%₩37.5M-1.1%4226%Mixed
2022Q2₩1,073.8M-10.5%29+7.4%₩37M-16.6%1128%Possible crowding
2022Q1₩1,114.8M-4.9%30+11.1%₩37.2M-14.4%3123%Possible crowding
2021Q4₩1,325.6M29₩45.7M1121%
2021Q3₩1,101M29₩38M2021%
2021Q2₩1,199.3M27₩44.4M2322%
2021Q1₩1,172M27₩43.4M1126%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.