SEOUL COMMERCIAL AREA

잠실 관광특구 Tourist zone

Songpa-gu (송파구) 방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,270.1M▼ -32.1% YoY
Stores57▼ -8.1% YoY
Sales per store₩74.9M▼ -26.1% YoY

Reading this area Estimated sales fell 32.1% from a year earlier and stores fell 8.1%. Sales per store are down 26.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +248.8%
Stores▲ +29.5%
Sales per store▲ +169.2%
Market size
Estimated sales (quarter)
₩4,270.1M
vs 2024Q4
-32.1%
Estimated transactions
764,377
Per-store economics
Estimated sales per store
₩74.9M
vs a year ago
-26.1%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩508.7M – ₩6,286.2M
20212022202320242025
₩1,224.4M₩4,270.1M
Stores44 – 62
20212022202320242025
4457
Sales per store₩10M – ₩101.4M
20212022202320242025
₩27.8M₩74.9M
Openings0 – 10
20212022202320242025
00
Closings0 – 7
20212022202320242025
75
Franchise share35% – 57%
20212022202320242025
57%42%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -32.1%, stores YoY -8.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
57
vs a year ago
-8.1%
Franchise share
42% (24/57)
Movement
Openings (rate)
0 (0%)
Closings (rate)
5 (6%)
Net store change
−5
Estimated sales 2024 Q1 → 2025 Q4
₩4,015.1M₩4,270.1M
Stores 2024 Q1 → 2025 Q4
5757
Sales per store 2024 Q1 → 2025 Q4
₩70.4M₩74.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1423%
  • 14–1719%
  • 17–2135%
  • 21–249%
Age
  • 10s1%
  • 20s21%
  • 30s28%
  • 40s25%
  • 50s17%
  • 60+9%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon12%
  • Tue13%
  • Wed15%
  • Thu13%
  • Fri15%
  • Sat17%
  • Sun15%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,270.1M-32.1%57-8.1%₩74.9M-26.1%0542%Shrinking
2025Q3₩2,843M-46.9%610.0%₩46.6M-46.9%4141%Mixed
2025Q2₩5,763.3M+31.3%60+1.7%₩96.1M+29.1%2338%Growing
2025Q1₩5,587.6M+39.2%61+7.0%₩91.6M+30.0%3338%Growing
2024Q4₩6,286.2M+52.4%62+5.1%₩101.4M+45.0%3235%Growing
2024Q3₩5,354.6M+662.3%61+7.0%₩87.8M+612.3%6636%Growing
2024Q2₩4,388.8M+619.7%59+13.5%₩74.4M+534.3%2141%Growing
2024Q1₩4,015.1M+689.3%57+11.8%₩70.4M+606.2%0244%Growing
2023Q4₩4,124.7M+605.4%59+22.9%₩69.9M+473.9%4142%Growing
2023Q3₩702.5M-10.6%57+29.5%₩12.3M-31.0%5042%Possible crowding
2023Q2₩609.8M-16.7%52+13.0%₩11.7M-26.3%3446%Possible crowding
2023Q1₩508.7M-7.4%51+10.9%₩10M-16.5%4151%Possible crowding
2022Q4₩584.7M-61.2%480.0%₩12.2M-61.2%10454%Mixed
2022Q3₩785.5M-38.3%44-4.3%₩17.9M-35.5%1355%Shrinking
2022Q2₩731.8M-46.5%46+2.2%₩15.9M-47.7%1152%Mixed
2022Q1₩549.3M-55.1%46+4.5%₩11.9M-57.1%0252%Possible crowding
2021Q4₩1,505.6M48₩31.4M6350%
2021Q3₩1,272.2M46₩27.7M2350%
2021Q2₩1,367.9M45₩30.4M4356%
2021Q1₩1,224.4M44₩27.8M0757%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.