SEOUL COMMERCIAL AREA

잠실 관광특구 관광특구

송파구방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩70.3M▼ -45.6% YoY
Stores14▼ -12.5% YoY
Sales per store₩5M▼ -37.8% YoY

Reading this area Estimated sales fell 45.6% from a year earlier and stores fell 12.5%. Sales per store are down 37.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1605.1%
Stores▲ +27.3%
Sales per store▲ +1239.8%
Market size
Estimated sales (quarter)
₩70.3M
vs 2024Q4
-45.6%
Estimated transactions
859
Per-store economics
Estimated sales per store
₩5M
vs a year ago
-37.8%
Per transaction
₩82K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩588K – ₩403.9M
20212022202320242025
₩4.1M₩70.3M
Stores11 – 16
20212022202320242025
1114
Sales per store₩39K – ₩26.9M
20212022202320242025
₩375K₩5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -45.6%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-12.5%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩185.7M₩70.3M
Stores 2024 Q1 → 2025 Q4
1514
Sales per store 2024 Q1 → 2025 Q4
₩12.4M₩5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–143%
  • 14–1712%
  • 17–2185%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s1%
  • 40s92%
  • 50s2%
  • 60+1%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon1%
  • Tue1%
  • Wed3%
  • Thu3%
  • Fri86%
  • Sat6%
  • Sun1%
Gender
  • Male10%
  • Female90%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩70.3M-45.6%14-12.5%₩5M-37.8%000%Shrinking
2025Q3₩132.4M-61.0%14-6.7%₩9.5M-58.2%010%Shrinking
2025Q2₩403.9M+129.6%150.0%₩26.9M+129.6%000%Growing
2025Q1₩217.9M+17.3%150.0%₩14.5M+17.3%010%Growing
2024Q4₩129.3M+15.1%16+6.7%₩8.1M+7.9%100%Growing
2024Q3₩339.5M150.0%₩22.6M000%
2024Q2₩175.9M+8428.0%150.0%₩11.7M+8428.0%000%Growing
2024Q1₩185.7M+31477.7%150.0%₩12.4M+31477.7%000%Growing
2023Q4₩112.3M+1501.9%15+7.1%₩7.5M+1395.1%000%Growing
2023Q315+7.1%000%
2023Q2₩2.1M15+7.1%₩137K000%
2023Q1₩588K-84.2%15+7.1%₩39K-85.2%100%Possible crowding
2022Q4₩7M14+7.7%₩501K000%
2022Q3₩4.1M-83.6%14+7.7%₩295K-84.8%000%Possible crowding
2022Q214+27.3%000%
2022Q1₩3.7M-10.0%14+27.3%₩265K-29.3%100%Possible crowding
2021Q413000%
2021Q3₩25.2M13₩1.9M200%
2021Q2₩2.9M11₩262K000%
2021Q1₩4.1M11₩375K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.