SEOUL COMMERCIAL AREA

잠실 관광특구 Tourist zone

Songpa-gu (송파구) 방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩121.2M▲ +1.0% YoY
Stores16▼ -5.9% YoY
Sales per store₩7.6M▲ +7.3% YoY

Reading this area Stores fell 5.9% from a year earlier while estimated sales held at +1.0%, so sales per store rose 7.3%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +113.4%
Stores▼ -11.1%
Sales per store▲ +140.1%
Market size
Estimated sales (quarter)
₩121.2M
vs 2024Q4
+1.0%
Estimated transactions
5,897
Per-store economics
Estimated sales per store
₩7.6M
vs a year ago
+7.3%
Per transaction
₩21K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩48.4M – ₩139.8M
20212022202320242025
₩56.8M₩121.2M
Stores14 – 18
20212022202320242025
1816
Sales per store₩2.7M – ₩8.7M
20212022202320242025
₩3.2M₩7.6M
Openings0 – 2
20212022202320242025
11
Closings0 – 3
20212022202320242025
10
Franchise share6% – 29%
20212022202320242025
22%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.0%, stores YoY -5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
-5.9%
Franchise share
6% (1/16)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩127.6M₩121.2M
Stores 2024 Q1 → 2025 Q4
1516
Sales per store 2024 Q1 → 2025 Q4
₩8.5M₩7.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–112%
  • 11–1410%
  • 14–1722%
  • 17–2139%
  • 21–2422%
Age
  • 10s3%
  • 20s17%
  • 30s16%
  • 40s19%
  • 50s20%
  • 60+24%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon12%
  • Tue10%
  • Wed12%
  • Thu13%
  • Fri21%
  • Sat19%
  • Sun12%
Gender
  • Male84%
  • Female16%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩121.2M+1.0%16-5.9%₩7.6M+7.3%106%Possible recovery
2025Q3₩119.2M-11.3%15-6.3%₩7.9M-5.3%017%Shrinking
2025Q2₩132.2M+8.8%16+14.3%₩8.3M-4.8%006%Competition inflow
2025Q1₩139.8M+9.6%16+6.7%₩8.7M+2.7%016%Mixed
2024Q4₩120M+0.8%17+6.3%₩7.1M-5.1%136%Possible crowding
2024Q3₩134.3M+13.4%16-5.9%₩8.4M+20.4%2025%Mixed
2024Q2₩121.5M+53.4%14-17.6%₩8.7M+86.3%0129%Mixed
2024Q1₩127.6M+41.3%15-11.8%₩8.5M+60.2%1227%Mixed
2023Q4₩119.1M+43.5%16-5.9%₩7.4M+52.4%0125%Mixed
2023Q3₩118.5M+45.9%17+6.3%₩7M+37.3%0024%Growing
2023Q2₩79.2M+26.4%17-5.6%₩4.7M+33.8%2224%Mixed
2023Q1₩90.3M+86.6%17-5.6%₩5.3M+97.6%1124%Mixed
2022Q4₩83M-3.0%17-5.6%₩4.9M+2.7%1024%Shrinking
2022Q3₩81.2M+17.1%16-5.9%₩5.1M+24.4%0225%Mixed
2022Q2₩62.7M-13.7%18+5.9%₩3.5M-18.5%1122%Possible crowding
2022Q1₩48.4M-14.8%180.0%₩2.7M-14.8%0022%Mixed
2021Q4₩85.6M18₩4.8M1022%
2021Q3₩69.3M17₩4.1M1124%
2021Q2₩72.6M17₩4.3M0124%
2021Q1₩56.8M18₩3.2M1122%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.