SEOUL COMMERCIAL AREA

잠실 관광특구 관광특구

송파구방이2동· Area 2,462,734 m² · Area code 3001495 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,159.7M▼ -1.7% YoY
Stores15▲ +15.4% YoY
Sales per store₩144M▼ -14.8% YoY

Reading this area Stores rose 15.4% from a year earlier while estimated sales stayed about the same (-1.7%), so sales per store fell 14.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -2.1%
Stores▲ +15.4%
Sales per store▼ -15.2%
Market size
Estimated sales (quarter)
₩2,159.7M
vs 2024Q4
-1.7%
Estimated transactions
16,029
Per-store economics
Estimated sales per store
₩144M
vs a year ago
-14.8%
Per transaction
₩135K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,953.2M – ₩2,629.4M
20212022202320242025
₩2,206.9M₩2,159.7M
Stores13 – 15
20212022202320242025
1315
Sales per store₩139.5M – ₩187.8M
20212022202320242025
₩169.8M₩144M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.7%, stores YoY +15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+15.4%
Franchise share
0% (0/15)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩2,489.3M₩2,159.7M
Stores 2024 Q1 → 2025 Q4
1415
Sales per store 2024 Q1 → 2025 Q4
₩177.8M₩144M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1435%
  • 14–1736%
  • 17–2118%
  • 21–240%
Age
  • 10s0%
  • 20s9%
  • 30s16%
  • 40s23%
  • 50s24%
  • 60+29%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon20%
  • Tue24%
  • Wed14%
  • Thu7%
  • Fri23%
  • Sat12%
  • Sun0%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,159.7M-1.7%15+15.4%₩144M-14.8%100%Possible crowding
2025Q3₩2,253.3M+3.1%140.0%₩161M+3.1%000%Growing
2025Q2₩1,953.2M-11.4%140.0%₩139.5M-11.4%000%Mixed
2025Q1₩2,311.3M-7.2%140.0%₩165.1M-7.2%100%Mixed
2024Q4₩2,197.2M+4.7%13-7.1%₩169M+12.7%010%Mixed
2024Q3₩2,185.5M-16.9%140.0%₩156.1M-16.9%000%Mixed
2024Q2₩2,204.8M-4.8%140.0%₩157.5M-4.8%000%Mixed
2024Q1₩2,489.3M-2.4%140.0%₩177.8M-2.4%000%Mixed
2023Q4₩2,099.1M-0.3%140.0%₩149.9M-0.3%000%Mixed
2023Q3₩2,629.4M+11.1%140.0%₩187.8M+11.1%000%Growing
2023Q2₩2,316.7M+8.2%140.0%₩165.5M+8.2%000%Growing
2023Q1₩2,549.4M+12.9%14+7.7%₩182.1M+4.9%110%Growing
2022Q4₩2,105.8M-8.0%14+7.7%₩150.4M-14.6%000%Possible crowding
2022Q3₩2,366.5M+0.7%14+7.7%₩169M-6.5%000%Possible crowding
2022Q2₩2,142M+1.7%14+7.7%₩153M-5.6%100%Possible crowding
2022Q1₩2,257.3M+2.3%130.0%₩173.6M+2.3%000%Mixed
2021Q4₩2,288.4M13₩176M000%
2021Q3₩2,350.1M13₩180.8M000%
2021Q2₩2,106.4M13₩162M000%
2021Q1₩2,206.9M13₩169.8M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.