Seoul commercial-area market 남영동 먹자골목 · 발달상권 · 용산구 남영동 · Area page →
한식음식점 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩15,786.4M
- vs 2024Q4
- -7.0%
- Estimated transactions
- 254,958
Competition
- Stores
- 78
- vs a year ago
- +11.4%
- Franchise share
- 15% (12/78)
Per-store economics
- Estimated sales per store
- ₩202.4M
- vs a year ago
- -16.5%
- Per transaction
- ₩62K
Movement
- Openings (rate)
- 4 (4%)
- Closings (rate)
- 4 (4%)
- Net store change
- ±0
Pattern (descriptive, not a score): Possible crowding 점포↑ 매출 정체 점포당↓
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩15,786.4M | -7.0% | 78 | +11.4% | ₩202.4M | -16.5% | 4 | 4 | 15% | Possible crowding |
| 2025Q3 | ₩14,574M | -0.5% | 77 | +5.5% | ₩189.3M | -5.6% | 5 | 4 | 17% | Possible crowding |
| 2025Q2 | ₩14,448.6M | +7.0% | 75 | +11.9% | ₩192.6M | -4.4% | 6 | 5 | 19% | Competition inflow |
| 2025Q1 | ₩14,539.4M | +19.3% | 73 | +9.0% | ₩199.2M | +9.5% | 4 | 1 | 21% | Growing |
| 2024Q4 | ₩16,969.2M | +23.8% | 70 | +7.7% | ₩242.4M | +14.9% | 1 | 3 | 21% | Growing |
| 2024Q3 | ₩14,641.5M | +17.8% | 73 | +10.6% | ₩200.6M | +6.5% | 8 | 2 | 19% | Growing |
| 2024Q2 | ₩13,497.4M | +6.6% | 67 | 0.0% | ₩201.5M | +6.6% | 6 | 4 | 21% | Growing |
| 2024Q1 | ₩12,190M | -7.6% | 67 | 0.0% | ₩181.9M | -7.6% | 2 | 0 | 18% | Mixed |
| 2023Q4 | ₩13,711M | -2.4% | 65 | -4.4% | ₩210.9M | +2.1% | 2 | 3 | 18% | Mixed |
| 2023Q3 | ₩12,424.3M | +1.6% | 66 | +3.1% | ₩188.2M | -1.5% | 0 | 1 | 18% | Mixed |
| 2023Q2 | ₩12,660.2M | +6.2% | 67 | +6.3% | ₩189M | -0.1% | 2 | 2 | 18% | Mixed |
| 2023Q1 | ₩13,190.1M | +48.4% | 67 | +6.3% | ₩196.9M | +39.6% | 1 | 1 | 18% | Growing |
| 2022Q4 | ₩14,053.2M | +45.3% | 68 | +3.0% | ₩206.7M | +41.0% | 5 | 1 | 16% | Growing |
| 2022Q3 | ₩12,230.3M | +70.5% | 64 | -5.9% | ₩191.1M | +81.2% | 3 | 1 | 17% | Mixed |
| 2022Q2 | ₩11,915.7M | +49.8% | 63 | -3.1% | ₩189.1M | +54.6% | 3 | 2 | 16% | Mixed |
| 2022Q1 | ₩8,885.3M | +42.4% | 63 | 0.0% | ₩141M | +42.4% | 1 | 4 | 14% | Growing |
| 2021Q4 | ₩9,674.6M | — | 66 | — | ₩146.6M | — | 2 | 2 | 14% | — |
| 2021Q3 | ₩7,173.4M | — | 68 | — | ₩105.5M | — | 4 | 1 | 10% | — |
| 2021Q2 | ₩7,953.2M | — | 65 | — | ₩122.4M | — | 2 | 0 | 11% | — |
| 2021Q1 | ₩6,240.5M | — | 63 | — | ₩99.1M | — | 2 | 1 | 11% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.