SEOUL COMMERCIAL AREA

성신여대 Developed area

Seongbuk-gu (성북구) 동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩752.9M▲ +15.1% YoY
Stores19▲ +5.6% YoY
Sales per store₩39.6M▲ +9.0% YoY

Reading this area Estimated sales rose 15.1% from a year earlier while stores were up 5.6%, so sales per store also rose 9.0%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +36.8%
Stores▼ -5.0%
Sales per store▲ +44.0%
Market size
Estimated sales (quarter)
₩752.9M
vs 2024Q4
+15.1%
Estimated transactions
24,886
Per-store economics
Estimated sales per store
₩39.6M
vs a year ago
+9.0%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩384.8M – ₩752.9M
20212022202320242025
₩550.2M₩752.9M
Stores17 – 22
20212022202320242025
2019
Sales per store₩21.3M – ₩39.6M
20212022202320242025
₩27.5M₩39.6M
Openings0 – 4
20212022202320242025
01
Closings0 – 4
20212022202320242025
00
Franchise share37% – 53%
20212022202320242025
40%37%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +15.1%, stores YoY +5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+5.6%
Franchise share
37% (7/19)
Movement
Openings (rate)
1 (4%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩656.6M₩752.9M
Stores 2024 Q1 → 2025 Q4
2219
Sales per store 2024 Q1 → 2025 Q4
₩29.8M₩39.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–1412%
  • 14–1711%
  • 17–2145%
  • 21–2427%
Age
  • 10s4%
  • 20s34%
  • 30s23%
  • 40s16%
  • 50s19%
  • 60+3%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon13%
  • Tue12%
  • Wed16%
  • Thu13%
  • Fri18%
  • Sat15%
  • Sun13%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩752.9M+15.1%19+5.6%₩39.6M+9.0%1037%Sales↑ · Stores↑ · Per store↑
2025Q3₩619.3M+14.7%170.0%₩36.4M+14.7%0147%Sales↑ · Stores→ · Per store↑
2025Q2₩639.3M+11.6%18-5.3%₩35.5M+17.8%0244%Sales↑ · Stores↓ · Per store↑
2025Q1₩635.4M-3.2%19-13.6%₩33.4M+12.1%2147%Sales↓ · Stores↓ · Per store↑
2024Q4₩654.3M-3.7%18-14.3%₩36.4M+12.4%4350%Sales↓ · Stores↓ · Per store↑
2024Q3₩539.8M-22.5%17-19.0%₩31.8M-4.2%0253%Sales↓ · Stores↓ · Per store↓
2024Q2₩572.7M-13.2%19-9.5%₩30.1M-4.1%1447%Sales↓ · Stores↓ · Per store↓
2024Q1₩656.6M+9.1%22+10.0%₩29.8M-0.8%1041%Sales↑ · Stores↑ · Per store→
2023Q4₩679.3M+6.4%21+10.5%₩32.3M-3.7%2143%Sales↑ · Stores↑ · Per store↓
2023Q3₩696.4M+22.6%21+10.5%₩33.2M+11.0%1238%Sales↑ · Stores↑ · Per store↑
2023Q2₩659.8M+23.4%21+16.7%₩31.4M+5.8%1043%Sales↑ · Stores↑ · Per store↑
2023Q1₩601.8M+48.9%20+5.3%₩30.1M+41.5%3245%Sales↑ · Stores↑ · Per store↑
2022Q4₩638.3M+28.9%19+11.8%₩33.6M+15.3%2247%Sales↑ · Stores↑ · Per store↑
2022Q3₩567.8M+47.6%19+5.6%₩29.9M+39.8%1047%Sales↑ · Stores↑ · Per store↑
2022Q2₩534.6M+12.1%180.0%₩29.7M+12.1%1250%Sales↑ · Stores→ · Per store↑
2022Q1₩404.1M-26.6%19-5.0%₩21.3M-22.7%2047%Sales↓ · Stores↓ · Per store↓
2021Q4₩495.3M17₩29.1M0153%
2021Q3₩384.8M18₩21.4M3250%
2021Q2₩477M18₩26.5M2444%
2021Q1₩550.2M20₩27.5M0040%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.