SEOUL COMMERCIAL AREA

성신여대 발달상권

성북구동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩142.4M▲ +1.1% YoY
Stores3▼ -25.0% YoY
Sales per store₩47.5M▲ +34.7% YoY

Reading this area Stores fell 25.0% from a year earlier while estimated sales held at +1.1%, so sales per store rose 34.7%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +119.8%
Stores▼ -25.0%
Sales per store▲ +193.1%
Market size
Estimated sales (quarter)
₩142.4M
vs 2024Q4
+1.1%
Estimated transactions
5,179
Per-store economics
Estimated sales per store
₩47.5M
vs a year ago
+34.7%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩64.8M – ₩212.6M
20212022202320242025
₩64.8M₩142.4M
Stores3 – 4
20212022202320242025
43
Sales per store₩16.2M – ₩54.5M
20212022202320242025
₩16.2M₩47.5M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.1%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩75.4M₩142.4M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩18.8M₩47.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1428%
  • 14–1740%
  • 17–2118%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s6%
  • 40s2%
  • 50s15%
  • 60+77%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon14%
  • Tue18%
  • Wed20%
  • Thu9%
  • Fri20%
  • Sat15%
  • Sun3%
Gender
  • Male26%
  • Female74%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩142.4M+1.1%3-25.0%₩47.5M+34.7%000%Possible recovery
2025Q3₩163.5M+72.0%3-25.0%₩54.5M+129.3%000%Mixed
2025Q2₩107.4M-21.7%3-25.0%₩35.8M+4.4%000%Shrinking
2025Q1₩78.8M+4.6%3-25.0%₩26.3M+39.5%010%Mixed
2024Q4₩141M+36.3%40.0%₩35.2M+36.3%000%Growing
2024Q3₩95.1M-6.5%40.0%₩23.8M-6.5%000%Mixed
2024Q2₩137.1M+60.0%40.0%₩34.3M+60.0%000%Growing
2024Q1₩75.4M-16.2%40.0%₩18.8M-16.2%000%Mixed
2023Q4₩103.4M-17.7%40.0%₩25.8M-17.7%000%Mixed
2023Q3₩101.6M-11.7%40.0%₩25.4M-11.7%000%Mixed
2023Q2₩85.7M+1.6%40.0%₩21.4M+1.6%000%Mixed
2023Q1₩90M-57.7%40.0%₩22.5M-57.7%000%Mixed
2022Q4₩125.7M-3.6%40.0%₩31.4M-3.6%000%Mixed
2022Q3₩115.1M-18.2%40.0%₩28.8M-18.2%000%Mixed
2022Q2₩84.4M-35.3%40.0%₩21.1M-35.3%000%Mixed
2022Q1₩212.6M+228.2%40.0%₩53.2M+228.2%000%Growing
2021Q4₩130.4M4₩32.6M000%
2021Q3₩140.7M4₩35.2M000%
2021Q2₩130.4M4₩32.6M000%
2021Q1₩64.8M4₩16.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.