SEOUL COMMERCIAL AREA

성신여대 발달상권

성북구동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,676.3M▲ +103.4% YoY
Stores23▼ -20.7% YoY
Sales per store₩72.9M▲ +156.5% YoY

Reading this area Against a year earlier, estimated sales +103.4%, stores -20.7% and sales per store +156.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +98.8%
Stores▲ +4.5%
Sales per store▲ +90.2%
Market size
Estimated sales (quarter)
₩1,676.3M
vs 2024Q4
+103.4%
Estimated transactions
47,530
Per-store economics
Estimated sales per store
₩72.9M
vs a year ago
+156.5%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩732.6M – ₩1,676.3M
20212022202320242025
₩843M₩1,676.3M
Stores19 – 29
20212022202320242025
2223
Sales per store₩26.2M – ₩72.9M
20212022202320242025
₩38.3M₩72.9M
Openings0 – 6
20212022202320242025
11
Closings0 – 5
20212022202320242025
22
Franchise share16% – 42%
20212022202320242025
18%22%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +103.4%, stores YoY -20.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
23
vs a year ago
-20.7%
Franchise share
22% (5/23)
Movement
Openings (rate)
1 (4%)
Closings (rate)
2 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩770.5M₩1,676.3M
Stores 2024 Q1 → 2025 Q4
2323
Sales per store 2024 Q1 → 2025 Q4
₩33.5M₩72.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0614%
  • 06–110%
  • 11–1413%
  • 14–178%
  • 17–2135%
  • 21–2431%
Age
  • 10s3%
  • 20s39%
  • 30s27%
  • 40s15%
  • 50s13%
  • 60+3%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon11%
  • Tue11%
  • Wed15%
  • Thu13%
  • Fri15%
  • Sat20%
  • Sun15%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,676.3M+103.4%23-20.7%₩72.9M+156.5%1222%Mixed
2025Q3₩1,586.8M+116.6%25-10.7%₩63.5M+142.6%1116%Mixed
2025Q2₩776.3M-6.7%25-13.8%₩31.1M+8.3%0516%Shrinking
2025Q1₩758.3M-1.6%28+21.7%₩27.1M-19.2%0121%Possible crowding
2024Q4₩824M-8.0%29+45.0%₩28.4M-36.5%3321%Possible crowding
2024Q3₩732.6M-32.6%28+47.4%₩26.2M-54.3%1225%Possible crowding
2024Q2₩831.7M-42.1%29+38.1%₩28.7M-58.1%6024%Possible crowding
2024Q1₩770.5M-28.3%23-4.2%₩33.5M-25.2%5230%Shrinking
2023Q4₩895.5M-23.6%20-16.7%₩44.8M-8.3%4435%Shrinking
2023Q3₩1,087.1M-8.1%19-20.8%₩57.2M+16.1%2342%Shrinking
2023Q2₩1,437.4M+21.6%21-12.5%₩68.4M+38.9%2433%Mixed
2023Q1₩1,074.4M+13.6%24+4.3%₩44.8M+8.9%2125%Growing
2022Q4₩1,171.7M+2.9%24+9.1%₩48.8M-5.7%1121%Possible crowding
2022Q3₩1,182.6M+27.5%24+9.1%₩49.3M+16.9%0021%Growing
2022Q2₩1,182.4M+14.9%24+14.3%₩49.3M+0.5%2121%Mixed
2022Q1₩945.6M+12.2%23+4.5%₩41.1M+7.3%2022%Growing
2021Q4₩1,138.5M22₩51.8M1218%
2021Q3₩927.7M22₩42.2M2123%
2021Q2₩1,029.3M21₩49M1124%
2021Q1₩843M22₩38.3M1218%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.