SEOUL COMMERCIAL AREA

성신여대 발달상권

성북구동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩130.5M▲ +18.5% YoY
Stores11▲ +22.2% YoY
Sales per store₩11.9M▼ -3.0% YoY

Reading this area Estimated sales rose 18.5% from a year earlier, but stores rose 22.2%. The market grew, yet stores grew faster, so sales per store fell 3.0%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +287.6%
Stores▲ +22.2%
Sales per store▲ +217.1%
Market size
Estimated sales (quarter)
₩130.5M
vs 2024Q4
+18.5%
Estimated transactions
8,140
Per-store economics
Estimated sales per store
₩11.9M
vs a year ago
-3.0%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩33.7M – ₩134.3M
20212022202320242025
₩33.7M₩130.5M
Stores9 – 11
20212022202320242025
911
Sales per store₩3.5M – ₩14.9M
20212022202320242025
₩3.7M₩11.9M
Openings0 – 1
20212022202320242025
11
Closings0 – 2
20212022202320242025
00
Franchise share0% – 22%
20212022202320242025
22%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +18.5%, stores YoY +22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+22.2%
Franchise share
0% (0/11)
Movement
Openings (rate)
1 (9%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩134.3M₩130.5M
Stores 2024 Q1 → 2025 Q4
911
Sales per store 2024 Q1 → 2025 Q4
₩14.9M₩11.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–112%
  • 11–1410%
  • 14–1723%
  • 17–2142%
  • 21–2417%
Age
  • 10s6%
  • 20s25%
  • 30s14%
  • 40s23%
  • 50s22%
  • 60+11%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon12%
  • Tue25%
  • Wed7%
  • Thu13%
  • Fri12%
  • Sat20%
  • Sun11%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩130.5M+18.5%11+22.2%₩11.9M-3.0%100%Competition inflow
2025Q3₩133.5M+4.3%10+11.1%₩13.3M-6.2%000%Competition inflow
2025Q2₩128.3M-3.4%10+11.1%₩12.8M-13.1%100%Possible crowding
2025Q1₩132.3M-1.5%90.0%₩14.7M-1.5%110%Mixed
2024Q4₩110.1M-13.9%9-10.0%₩12.2M-4.4%000%Shrinking
2024Q3₩128M+0.9%90.0%₩14.2M+0.9%000%Mixed
2024Q2₩132.8M+30.5%90.0%₩14.8M+30.5%020%Growing
2024Q1₩134.3M+47.4%90.0%₩14.9M+47.4%1222%Growing
2023Q4₩127.9M+123.5%10+11.1%₩12.8M+101.2%1020%Growing
2023Q3₩126.8M+89.8%90.0%₩14.1M+89.8%0022%Growing
2023Q2₩101.8M+93.6%9-10.0%₩11.3M+115.1%0022%Mixed
2023Q1₩91.1M+151.2%9-10.0%₩10.1M+179.1%0022%Mixed
2022Q4₩57.2M+25.6%9-10.0%₩6.4M+39.6%0022%Mixed
2022Q3₩66.8M+92.0%9-10.0%₩7.4M+113.4%0122%Mixed
2022Q2₩52.6M+51.1%100.0%₩5.3M+51.1%0020%Growing
2022Q1₩36.3M+7.7%10+11.1%₩3.6M-3.0%0020%Competition inflow
2021Q4₩45.6M10₩4.6M0020%
2021Q3₩34.8M10₩3.5M1120%
2021Q2₩34.8M10₩3.5M1020%
2021Q1₩33.7M9₩3.7M1022%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.