SEOUL COMMERCIAL AREA

성신여대 발달상권

성북구동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,228.6M▼ -5.4% YoY
Stores17±0.0% YoY
Sales per store₩131.1M▼ -5.4% YoY

Reading this area Against a year earlier, estimated sales -5.4%, stores 0.0% and sales per store -5.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.4%
Stores▲ +13.3%
Sales per store▲ +1.8%
Market size
Estimated sales (quarter)
₩2,228.6M
vs 2024Q4
-5.4%
Estimated transactions
170,968
Per-store economics
Estimated sales per store
₩131.1M
vs a year ago
-5.4%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,931.1M – ₩2,723.7M
20212022202320242025
₩1,931.1M₩2,228.6M
Stores15 – 17
20212022202320242025
1517
Sales per store₩126.3M – ₩170.2M
20212022202320242025
₩128.7M₩131.1M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share12% – 13%
20212022202320242025
13%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
0.0%
Franchise share
12% (2/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,144.4M₩2,228.6M
Stores 2024 Q1 → 2025 Q4
1517
Sales per store 2024 Q1 → 2025 Q4
₩143M₩131.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1429%
  • 14–1731%
  • 17–2120%
  • 21–242%
Age
  • 10s1%
  • 20s12%
  • 30s13%
  • 40s16%
  • 50s25%
  • 60+33%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon19%
  • Tue19%
  • Wed16%
  • Thu14%
  • Fri17%
  • Sat14%
  • Sun1%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,228.6M-5.4%170.0%₩131.1M-5.4%0012%Mixed
2025Q3₩2,147.6M-9.4%170.0%₩126.3M-9.4%1012%Mixed
2025Q2₩2,181.9M-4.4%160.0%₩136.4M-4.4%0013%Mixed
2025Q1₩2,106.1M-1.8%16+6.7%₩131.6M-7.9%1213%Possible crowding
2024Q4₩2,355.8M+3.9%17+13.3%₩138.6M-8.3%1112%Competition inflow
2024Q3₩2,371.5M+4.1%17+13.3%₩139.5M-8.1%1012%Competition inflow
2024Q2₩2,281.9M-1.8%16+6.7%₩142.6M-8.0%1013%Possible crowding
2024Q1₩2,144.4M-3.6%15-6.3%₩143M+2.8%0013%Shrinking
2023Q4₩2,266.8M+1.3%15-6.3%₩151.1M+8.0%0013%Possible recovery
2023Q3₩2,277.7M-4.3%15-6.3%₩151.8M+2.1%0013%Shrinking
2023Q2₩2,324.2M+0.9%150.0%₩154.9M+0.9%0113%Mixed
2023Q1₩2,224.1M-18.3%160.0%₩139M-18.3%0013%Mixed
2022Q4₩2,238.2M+4.8%16+6.7%₩139.9M-1.7%0013%Mixed
2022Q3₩2,379M+1.2%16+6.7%₩148.7M-5.2%1013%Possible crowding
2022Q2₩2,303.1M+7.1%150.0%₩153.5M+7.1%0113%Growing
2022Q1₩2,723.7M+41.0%16+6.7%₩170.2M+32.2%1013%Growing
2021Q4₩2,135M15₩142.3M0013%
2021Q3₩2,351.9M15₩156.8M0013%
2021Q2₩2,150.4M15₩143.4M1113%
2021Q1₩1,931.1M15₩128.7M1013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.