SEOUL COMMERCIAL AREA

성신여대 발달상권

성북구동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가방 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores8▼ -11.1% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▼ -85.5%
Stores▲ +66.7%
Sales per store▼ -91.3%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.2M – ₩19.4M
20212022202320242025
₩8.1M
Stores6 – 10
20212022202320242025
68
Sales per store₩117K – ₩3M
20212022202320242025
₩1.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share10% – 17%
20212022202320242025
17%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
13% (1/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8.4M
Stores 2024 Q1 → 2025 Q4
108
Sales per store 2024 Q1 → 2025 Q4
₩837K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–145%
  • 14–1756%
  • 17–2140%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s0%
  • 40s9%
  • 50s15%
  • 60+71%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon32%
  • Tue25%
  • Wed20%
  • Thu0%
  • Fri0%
  • Sat11%
  • Sun12%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q48-11.1%0013%
2025Q38-20.0%0113%
2025Q29-10.0%0011%
2025Q19-10.0%0011%
2024Q49-10.0%0111%
2024Q310+11.1%0010%
2024Q2₩1.2M-89.3%10+42.9%₩117K-92.5%0010%Possible crowding
2024Q1₩8.4M-29.7%10+42.9%₩837K-50.8%0010%Possible crowding
2023Q4₩18.6M-3.8%10+42.9%₩1.9M-32.6%1010%Possible crowding
2023Q3₩9.8M-8.8%9+28.6%₩1.1M-29.1%2011%Possible crowding
2023Q2₩10.9M+1.5%70.0%₩1.6M+1.5%0014%Mixed
2023Q1₩11.9M+23.4%70.0%₩1.7M+23.4%0014%Growing
2022Q4₩19.4M+8.4%7+16.7%₩2.8M-7.0%0014%Competition inflow
2022Q3₩10.8M+29.6%7+16.7%₩1.5M+11.1%0014%Growing
2022Q2₩10.8M-12.3%7+16.7%₩1.5M-24.9%0014%Possible crowding
2022Q1₩9.6M+19.7%7+16.7%₩1.4M+2.6%1014%Mixed
2021Q4₩17.9M6₩3M0017%
2021Q3₩8.3M6₩1.4M0017%
2021Q2₩12.3M6₩2.1M0017%
2021Q1₩8.1M6₩1.3M0117%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.