SEOUL COMMERCIAL AREA

성신여대 발달상권

성북구동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,561.1M▲ +462.4% YoY
Stores13▲ +18.2% YoY
Sales per store₩197M▲ +375.9% YoY

Reading this area Estimated sales rose 462.4% from a year earlier while stores were up 18.2%, so sales per store also rose 375.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +244.1%
Stores▲ +30.0%
Sales per store▲ +164.7%
Market size
Estimated sales (quarter)
₩2,561.1M
vs 2024Q4
+462.4%
Estimated transactions
5,719
Per-store economics
Estimated sales per store
₩197M
vs a year ago
+375.9%
Per transaction
₩448K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩455.4M – ₩6,833.5M
20212022202320242025
₩744.2M₩2,561.1M
Stores9 – 13
20212022202320242025
1013
Sales per store₩41.4M – ₩683.3M
20212022202320242025
₩74.4M₩197M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +462.4%, stores YoY +18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+18.2%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩591.7M₩2,561.1M
Stores 2024 Q1 → 2025 Q4
1213
Sales per store 2024 Q1 → 2025 Q4
₩49.3M₩197M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1114%
  • 11–1415%
  • 14–1726%
  • 17–2132%
  • 21–2412%
Age
  • 10s0%
  • 20s13%
  • 30s25%
  • 40s31%
  • 50s24%
  • 60+7%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon16%
  • Tue22%
  • Wed31%
  • Thu9%
  • Fri11%
  • Sat2%
  • Sun8%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,561.1M+462.4%13+18.2%₩197M+375.9%000%Growing
2025Q3₩1,821.5M+199.9%13+18.2%₩140.1M+153.8%310%Growing
2025Q2₩501.4M-34.9%11-8.3%₩45.6M-28.9%100%Shrinking
2025Q1₩554.5M-6.3%10-16.7%₩55.5M+12.5%010%Shrinking
2024Q4₩455.4M-86.2%11+10.0%₩41.4M-87.5%000%Possible crowding
2024Q3₩607.3M-88.7%11-8.3%₩55.2M-87.7%010%Shrinking
2024Q2₩769.6M-78.9%120.0%₩64.1M-78.9%000%Mixed
2024Q1₩591.7M-88.7%120.0%₩49.3M-88.7%200%Mixed
2023Q4₩3,301.7M-27.3%10-9.1%₩330.2M-20.0%020%Shrinking
2023Q3₩5,371.1M-9.9%12+9.1%₩447.6M-17.4%000%Possible crowding
2023Q2₩3,655.9M-46.5%12+20.0%₩304.7M-55.4%000%Possible crowding
2023Q1₩5,213.9M+5.4%12+33.3%₩434.5M-20.9%100%Competition inflow
2022Q4₩4,542.2M+15.9%11+10.0%₩412.9M+5.4%000%Growing
2022Q3₩5,962.9M+109.2%11+10.0%₩542.1M+90.2%100%Growing
2022Q2₩6,833.5M+426.0%100.0%₩683.3M+426.0%100%Growing
2022Q1₩4,945.4M+564.5%9-10.0%₩549.5M+638.3%010%Mixed
2021Q4₩3,918.3M10₩391.8M000%
2021Q3₩2,850.3M10₩285M110%
2021Q2₩1,299.2M10₩129.9M000%
2021Q1₩744.2M10₩74.4M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.