SEOUL COMMERCIAL AREA

성신여대 발달상권

성북구동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩400.3M▼ -4.8% YoY
Stores10±0.0% YoY
Sales per store₩40M▼ -4.8% YoY

Reading this area Against a year earlier, estimated sales -4.8%, stores 0.0% and sales per store -4.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -24.5%
Stores▼ -9.1%
Sales per store▼ -17.0%
Market size
Estimated sales (quarter)
₩400.3M
vs 2024Q4
-4.8%
Estimated transactions
28,464
Per-store economics
Estimated sales per store
₩40M
vs a year ago
-4.8%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩370M – ₩530.3M
20212022202320242025
₩530.3M₩400.3M
Stores10 – 15
20212022202320242025
1110
Sales per store₩31M – ₩48.2M
20212022202320242025
₩48.2M₩40M
Openings0 – 6
20212022202320242025
20
Closings0 – 3
20212022202320242025
12
Franchise share80% – 127%
20212022202320242025
100%120%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
120% (12/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (9%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩425.3M₩400.3M
Stores 2024 Q1 → 2025 Q4
1210
Sales per store 2024 Q1 → 2025 Q4
₩35.4M₩40M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1428%
  • 14–1722%
  • 17–2133%
  • 21–2413%
Age
  • 10s4%
  • 20s30%
  • 30s21%
  • 40s20%
  • 50s20%
  • 60+4%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon12%
  • Tue15%
  • Wed15%
  • Thu13%
  • Fri12%
  • Sat16%
  • Sun17%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩400.3M-4.8%100.0%₩40M-4.8%02120%Mixed
2025Q3₩371.6M-18.7%12+9.1%₩31M-25.4%00100%Possible crowding
2025Q2₩378.1M-22.3%12+9.1%₩31.5M-28.8%30100%Possible crowding
2025Q1₩370M-13.0%10-16.7%₩37M+4.4%00110%Shrinking
2024Q4₩420.4M-16.7%10-16.7%₩42M-0.0%02110%Shrinking
2024Q3₩456.9M-6.6%110.0%₩41.5M-6.6%00109%Mixed
2024Q2₩486.7M-6.4%110.0%₩44.2M-6.4%01109%Mixed
2024Q1₩425.3M-11.1%120.0%₩35.4M-11.1%01100%Mixed
2023Q4₩504.5M-4.0%12+9.1%₩42M-12.0%22108%Possible crowding
2023Q3₩489.4M-3.6%110.0%₩44.5M-3.6%21127%Mixed
2023Q2₩520.2M+1.3%11-15.4%₩47.3M+19.7%11118%Possible recovery
2023Q1₩478.5M+6.2%12-14.3%₩39.9M+23.9%10100%Mixed
2022Q4₩525.3M+0.3%11-21.4%₩47.8M+27.7%13109%Possible recovery
2022Q3₩507.8M-1.5%11-15.4%₩46.2M+16.4%12127%Possible recovery
2022Q2₩513.4M+0.1%13-13.3%₩39.5M+15.4%01100%Possible recovery
2022Q1₩450.7M-15.0%14+27.3%₩32.2M-33.2%0093%Possible crowding
2021Q4₩523.5M14₩37.4M3093%
2021Q3₩515.6M13₩39.7M0385%
2021Q2₩513.2M15₩34.2M6180%
2021Q1₩530.3M11₩48.2M21100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.