SEOUL COMMERCIAL AREA

성신여대 발달상권

성북구동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,215.3M▲ +3.6% YoY
Stores9±0.0% YoY
Sales per store₩246.1M▲ +3.6% YoY

Reading this area Estimated sales rose 3.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 3.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -32.1%
Stores▼ -10.0%
Sales per store▼ -24.6%
Market size
Estimated sales (quarter)
₩2,215.3M
vs 2024Q4
+3.6%
Estimated transactions
9,893
Per-store economics
Estimated sales per store
₩246.1M
vs a year ago
+3.6%
Per transaction
₩224K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,832.9M – ₩3,612.6M
20212022202320242025
₩3,263.2M₩2,215.3M
Stores9 – 10
20212022202320242025
109
Sales per store₩203.7M – ₩361.3M
20212022202320242025
₩326.3M₩246.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,819.6M₩2,215.3M
Stores 2024 Q1 → 2025 Q4
109
Sales per store 2024 Q1 → 2025 Q4
₩282M₩246.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1431%
  • 14–1743%
  • 17–2110%
  • 21–240%
Age
  • 10s0%
  • 20s26%
  • 30s45%
  • 40s12%
  • 50s13%
  • 60+4%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon21%
  • Tue20%
  • Wed1%
  • Thu20%
  • Fri18%
  • Sat20%
  • Sun0%
Gender
  • Male7%
  • Female93%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,215.3M+3.6%90.0%₩246.1M+3.6%000%Growing
2025Q3₩1,832.9M-40.4%9-10.0%₩203.7M-33.8%000%Shrinking
2025Q2₩2,362M-34.6%9-10.0%₩262.4M-27.4%000%Shrinking
2025Q1₩3,152.1M+11.8%9-10.0%₩350.2M+24.2%000%Mixed
2024Q4₩2,139.1M-30.0%9-10.0%₩237.7M-22.3%010%Shrinking
2024Q3₩3,077.6M-12.2%100.0%₩307.8M-12.2%000%Mixed
2024Q2₩3,612.6M+12.0%10+11.1%₩361.3M+0.8%000%Mixed
2024Q1₩2,819.6M-19.6%100.0%₩282M-19.6%000%Mixed
2023Q4₩3,057.1M+27.5%100.0%₩305.7M+27.5%000%Growing
2023Q3₩3,505.8M+11.4%100.0%₩350.6M+11.4%210%Growing
2023Q2₩3,225.1M-3.2%9-10.0%₩358.3M+7.5%010%Shrinking
2023Q1₩3,505.4M+7.5%100.0%₩350.5M+7.5%000%Growing
2022Q4₩2,398.3M-10.7%100.0%₩239.8M-10.7%000%Mixed
2022Q3₩3,146.8M-11.7%100.0%₩314.7M-11.7%000%Mixed
2022Q2₩3,332.9M+10.4%100.0%₩333.3M+10.4%000%Growing
2022Q1₩3,260.8M-0.1%100.0%₩326.1M-0.1%000%Mixed
2021Q4₩2,686.1M10₩268.6M000%
2021Q3₩3,563M10₩356.3M000%
2021Q2₩3,018.8M10₩301.9M000%
2021Q1₩3,263.2M10₩326.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.