SEOUL COMMERCIAL AREA

성신여대 발달상권

성북구동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩130.7M▲ +53.1% YoY
Stores5±0.0% YoY
Sales per store₩26.1M▲ +53.1% YoY

Reading this area Estimated sales rose 53.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 53.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -24.3%
Stores▼ -16.7%
Sales per store▼ -9.2%
Market size
Estimated sales (quarter)
₩130.7M
vs 2024Q4
+53.1%
Estimated transactions
689
Per-store economics
Estimated sales per store
₩26.1M
vs a year ago
+53.1%
Per transaction
₩190K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩65.4M – ₩172.8M
20212022202320242025
₩172.8M₩130.7M
Stores5 – 6
20212022202320242025
65
Sales per store₩13.1M – ₩32.9M
20212022202320242025
₩28.8M₩26.1M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share17% – 20%
20212022202320242025
17%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +53.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩97M₩130.7M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩19.4M₩26.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1414%
  • 14–177%
  • 17–2161%
  • 21–2418%
Age
  • 10s5%
  • 20s31%
  • 30s30%
  • 40s13%
  • 50s22%
  • 60+0%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon24%
  • Tue13%
  • Wed24%
  • Thu13%
  • Fri17%
  • Sat6%
  • Sun3%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩130.7M+53.1%50.0%₩26.1M+53.1%0020%Growing
2025Q3₩79.2M-4.6%50.0%₩15.8M-4.6%0020%Mixed
2025Q2₩65.4M-41.3%50.0%₩13.1M-41.3%0020%Mixed
2025Q1₩74.3M-23.4%50.0%₩14.9M-23.4%0020%Mixed
2024Q4₩85.4M-18.8%50.0%₩17.1M-18.8%0020%Mixed
2024Q3₩83.1M+20.1%50.0%₩16.6M+20.1%0020%Growing
2024Q2₩111.3M-9.5%50.0%₩22.3M-9.5%0020%Mixed
2024Q1₩97M-29.3%50.0%₩19.4M-29.3%0020%Mixed
2023Q4₩105.2M-24.3%50.0%₩21M-24.3%0020%Mixed
2023Q3₩69.1M-54.4%50.0%₩13.8M-54.4%0020%Mixed
2023Q2₩123M-18.4%50.0%₩24.6M-18.4%0020%Mixed
2023Q1₩137.3M+15.2%50.0%₩27.5M+15.2%0020%Growing
2022Q4₩138.9M-15.6%50.0%₩27.8M-15.6%0020%Mixed
2022Q3₩151.7M+0.6%50.0%₩30.3M+0.6%0020%Mixed
2022Q2₩150.7M+54.4%5-16.7%₩30.1M+85.2%0020%Mixed
2022Q1₩119.2M-31.0%5-16.7%₩23.8M-17.2%0020%Shrinking
2021Q4₩164.5M5₩32.9M0020%
2021Q3₩150.8M5₩30.2M0120%
2021Q2₩97.6M6₩16.3M0017%
2021Q1₩172.8M6₩28.8M0117%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.