SEOUL COMMERCIAL AREA

성신여대 발달상권

성북구동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

PC방 2025 Q4 · Seoul data

Estimated sales (quarter)₩343M▼ -17.9% YoY
Stores7▼ -12.5% YoY
Sales per store₩49M▼ -6.2% YoY

Reading this area Estimated sales fell 17.9% from a year earlier and stores fell 12.5%. Sales per store are down 6.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -22.9%
Stores▲ +40.0%
Sales per store▼ -45.0%
Market size
Estimated sales (quarter)
₩343M
vs 2024Q4
-17.9%
Estimated transactions
54,770
Per-store economics
Estimated sales per store
₩49M
vs a year ago
-6.2%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩265.9M – ₩510.9M
20212022202320242025
₩445.2M₩343M
Stores4 – 8
20212022202320242025
57
Sales per store₩39.5M – ₩122M
20212022202320242025
₩89M₩49M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.9%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-12.5%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩419.9M₩343M
Stores 2024 Q1 → 2025 Q4
47
Sales per store 2024 Q1 → 2025 Q4
₩105M₩49M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–118%
  • 11–1413%
  • 14–1719%
  • 17–2130%
  • 21–2419%
Age
  • 10s11%
  • 20s43%
  • 30s19%
  • 40s11%
  • 50s14%
  • 60+2%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon12%
  • Tue11%
  • Wed14%
  • Thu12%
  • Fri15%
  • Sat19%
  • Sun16%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩343M-17.9%7-12.5%₩49M-6.2%000%Shrinking
2025Q3₩386.9M-21.7%70.0%₩55.3M-21.7%000%Mixed
2025Q2₩315.7M-12.4%8+60.0%₩39.5M-45.2%000%Possible crowding
2025Q1₩464.3M+10.6%8+100.0%₩58M-44.7%000%Competition inflow
2024Q4₩417.9M-7.4%8+100.0%₩52.2M-53.7%100%Possible crowding
2024Q3₩494M+1.2%7+75.0%₩70.6M-42.1%200%Possible crowding
2024Q2₩360.2M-18.1%5+25.0%₩72M-34.5%100%Possible crowding
2024Q1₩419.9M+15.8%4-20.0%₩105M+44.8%000%Mixed
2023Q4₩451.3M+12.9%4-20.0%₩112.8M+41.1%000%Mixed
2023Q3₩487.9M-4.5%4-20.0%₩122M+19.4%000%Shrinking
2023Q2₩439.8M+15.6%4-20.0%₩110M+44.5%010%Mixed
2023Q1₩362.5M+36.3%50.0%₩72.5M+36.3%000%Growing
2022Q4₩399.8M+5.2%50.0%₩80M+5.2%000%Growing
2022Q3₩510.9M+33.6%50.0%₩102.2M+33.6%000%Growing
2022Q2₩380.6M-18.0%50.0%₩76.1M-18.0%000%Mixed
2022Q1₩265.9M-40.3%50.0%₩53.2M-40.3%000%Mixed
2021Q4₩380M5₩76M000%
2021Q3₩382.5M5₩76.5M000%
2021Q2₩463.9M5₩92.8M000%
2021Q1₩445.2M5₩89M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.