SEOUL COMMERCIAL AREA

성신여대 발달상권

성북구동선동· Area 197,286 m² · Area code 3120072 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩118.2M▼ -12.5% YoY
Stores5±0.0% YoY
Sales per store₩23.6M▼ -12.5% YoY

Reading this area Against a year earlier, estimated sales -12.5%, stores 0.0% and sales per store -12.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -50.2%
Stores±0.0%
Sales per store▼ -50.2%
Market size
Estimated sales (quarter)
₩118.2M
vs 2024Q4
-12.5%
Estimated transactions
4,006
Per-store economics
Estimated sales per store
₩23.6M
vs a year ago
-12.5%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩91.4M – ₩238.3M
20212022202320242025
₩237.5M₩118.2M
Stores5 – 6
20212022202320242025
55
Sales per store₩18M – ₩47.5M
20212022202320242025
₩47.5M₩23.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩143.6M₩118.2M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩28.7M₩23.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1432%
  • 14–1731%
  • 17–2113%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s10%
  • 40s18%
  • 50s26%
  • 60+43%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon15%
  • Tue13%
  • Wed13%
  • Thu21%
  • Fri21%
  • Sat17%
  • Sun2%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩118.2M-12.5%50.0%₩23.6M-12.5%000%Mixed
2025Q3₩127M-20.2%50.0%₩25.4M-20.2%010%Mixed
2025Q2₩108M+11.9%6+20.0%₩18M-6.7%100%Competition inflow
2025Q1₩91.4M-36.3%50.0%₩18.3M-36.3%000%Mixed
2024Q4₩135M-17.1%5-16.7%₩27M-0.5%000%Shrinking
2024Q3₩159.2M-14.6%5-16.7%₩31.8M+2.5%000%Shrinking
2024Q2₩96.5M-52.6%5-16.7%₩19.3M-43.1%000%Shrinking
2024Q1₩143.6M-29.5%5-16.7%₩28.7M-15.4%010%Shrinking
2023Q4₩162.8M-24.4%60.0%₩27.1M-24.4%000%Mixed
2023Q3₩186.4M-21.8%60.0%₩31.1M-21.8%000%Mixed
2023Q2₩203.4M+18.6%60.0%₩33.9M+18.6%000%Growing
2023Q1₩203.6M+5.4%60.0%₩33.9M+5.4%000%Growing
2022Q4₩215.3M-3.0%60.0%₩35.9M-3.0%000%Mixed
2022Q3₩238.3M+11.3%6+20.0%₩39.7M-7.3%000%Competition inflow
2022Q2₩171.5M-13.3%6+20.0%₩28.6M-27.7%000%Possible crowding
2022Q1₩193.1M-18.7%6+20.0%₩32.2M-32.2%000%Possible crowding
2021Q4₩222M6₩37M100%
2021Q3₩214.2M5₩42.8M000%
2021Q2₩197.8M5₩39.6M000%
2021Q1₩237.5M5₩47.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.