SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) Developed area

Seodaemun-gu (서대문구) 신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,960.5M▲ +10.0% YoY
Stores42▼ -4.5% YoY
Sales per store₩46.7M▲ +15.3% YoY

Reading this area Against a year earlier, estimated sales +10.0%, stores -4.5% and sales per store +15.3% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +67.5%
Stores▲ +2.4%
Sales per store▲ +63.5%
Market size
Estimated sales (quarter)
₩1,960.5M
vs 2024Q4
+10.0%
Estimated transactions
84,147
Per-store economics
Estimated sales per store
₩46.7M
vs a year ago
+15.3%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,170.5M – ₩1,993.1M
20212022202320242025
₩1,170.5M₩1,960.5M
Stores38 – 44
20212022202320242025
4142
Sales per store₩28.5M – ₩51.1M
20212022202320242025
₩28.5M₩46.7M
Openings0 – 5
20212022202320242025
23
Closings0 – 4
20212022202320242025
03
Franchise share9% – 13%
20212022202320242025
10%10%

⚠ Dashed vertical line: 2024, when the city redrew its area boundaries. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest quarter against a year earlier: sales +10.0%, stores -4.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
42
vs a year ago
-4.5%
Franchise share
10% (4/42)
Movement
Openings (rate)
3 (7%)
Closings (rate)
3 (7%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,720.5M₩1,960.5M
Stores 2024 Q1 → 2025 Q4
4242
Sales per store 2024 Q1 → 2025 Q4
₩41M₩46.7M

⚠ Vertical line: 2024, when the city redrew its area boundaries

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–112%
  • 11–1433%
  • 14–1713%
  • 17–2140%
  • 21–2410%
Age
  • 10s2%
  • 20s31%
  • 30s19%
  • 40s15%
  • 50s18%
  • 60+16%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon13%
  • Tue15%
  • Wed16%
  • Thu15%
  • Fri15%
  • Sat16%
  • Sun10%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesvs year earlierStoresvs year earlierPer storevs year earlierOpenCloseFranchiseVs a year earlier
2025Q4₩1,960.5M+10.0%42-4.5%₩46.7M+15.3%3310%Sales↑ · Stores↓ · Per store↑
2025Q3₩1,702.2M+5.6%420.0%₩40.5M+5.6%1310%Sales↑ · Stores→ · Per store↑
2025Q2₩1,816.3M+3.4%44+2.3%₩41.3M+1.0%209%Sales↑ · Stores→ · Per store→
2025Q1₩1,485.5M-13.7%43+2.4%₩34.5M-15.7%449%Sales↓ · Stores→ · Per store↓
2024Q4₩1,781.8M-4.2%44+15.8%₩40.5M-17.3%319%Sales↓ · Stores↑ · Per store↓
2024Q3₩1,612.4M-8.1%42+7.7%₩38.4M-14.6%1210%Sales↓ · Stores↑ · Per store↓
2024Q2₩1,756.8M-6.2%43+10.3%₩40.9M-14.9%339%Sales↓ · Stores↑ · Per store↓
2024Q1₩1,720.5M-5.7%42+7.7%₩41M-12.4%5112%Sales↓ · Stores↑ · Per store↓
2023Q4₩1,860.1M-6.7%38-2.6%₩48.9M-4.2%1113%Sales↓ · Stores→ · Per store↓
2023Q3₩1,754.1M+2.4%39-2.5%₩45M+5.0%1110%Sales→ · Stores→ · Per store↑
2023Q2₩1,873M+7.4%39-2.5%₩48M+10.1%1110%Sales↑ · Stores→ · Per store↑
2023Q1₩1,824M+42.4%39-2.5%₩46.8M+46.0%0010%Sales↑ · Stores→ · Per store↑
2022Q4₩1,993.1M+27.1%39-2.5%₩51.1M+30.4%0110%Sales↑ · Stores→ · Per store↑
2022Q3₩1,713.5M+35.3%40-7.0%₩42.8M+45.4%0010%Sales↑ · Stores↓ · Per store↑
2022Q2₩1,744.1M+17.4%40+2.6%₩43.6M+14.5%1110%Sales↑ · Stores→ · Per store↑
2022Q1₩1,281.1M+9.5%40-2.4%₩32M+12.2%0010%Sales↑ · Stores→ · Per store↑
2021Q4₩1,567.6M40₩39.2M0310%
2021Q3₩1,266.8M43₩29.5M409%
2021Q2₩1,485.7M39₩38.1M0210%
2021Q1₩1,170.5M41₩28.5M2010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service redrew its area boundaries. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.