SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) Developed area

Seodaemun-gu (서대문구) 신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,611.7M▲ +0.7% YoY
Stores8▲ +14.3% YoY
Sales per store₩451.5M▼ -11.9% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (+0.7%), so sales per store fell 11.9%. (vs a year earlier: Sales→ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.0%
Stores▲ +14.3%
Sales per store▲ +0.6%
Market size
Estimated sales (quarter)
₩3,611.7M
vs 2024Q4
+0.7%
Estimated transactions
207,142
Per-store economics
Estimated sales per store
₩451.5M
vs a year ago
-11.9%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,140.9M – ₩3,654.7M
20212022202320242025
₩3,140.9M₩3,611.7M
Stores7 – 8
20212022202320242025
78
Sales per store₩431.5M – ₩522M
20212022202320242025
₩448.7M₩451.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share38% – 57%
20212022202320242025
43%38%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.7%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
38% (3/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,510M₩3,611.7M
Stores 2024 Q1 → 2025 Q4
78
Sales per store 2024 Q1 → 2025 Q4
₩501.4M₩451.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1436%
  • 14–1731%
  • 17–2119%
  • 21–240%
Age
  • 10s1%
  • 20s21%
  • 30s19%
  • 40s19%
  • 50s21%
  • 60+19%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon21%
  • Tue18%
  • Wed16%
  • Thu14%
  • Fri20%
  • Sat11%
  • Sun0%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩3,611.7M+0.7%8+14.3%₩451.5M-11.9%0038%Sales→ · Stores↑ · Per store↓
2025Q3₩3,610.3M+2.1%8+14.3%₩451.3M-10.6%0038%Sales→ · Stores↑ · Per store↓
2025Q2₩3,654.7M+3.3%8+14.3%₩456.8M-9.6%0038%Sales↑ · Stores↑ · Per store↓
2025Q1₩3,451.6M-1.7%8+14.3%₩431.5M-14.0%1138%Sales→ · Stores↑ · Per store↓
2024Q4₩3,587.8M-1.2%70.0%₩512.5M-1.2%1057%Sales→ · Stores→ · Per store→
2024Q3₩3,534.9M-2.5%70.0%₩505M-2.5%0043%Sales→ · Stores→ · Per store→
2024Q2₩3,536.4M-2.3%7-12.5%₩505.2M+11.7%0043%Sales→ · Stores↓ · Per store↑
2024Q1₩3,510M-1.2%70.0%₩501.4M-1.2%0043%Sales→ · Stores→ · Per store→
2023Q4₩3,632.3M-0.6%70.0%₩518.9M-0.6%0043%Sales→ · Stores→ · Per store→
2023Q3₩3,625.9M+1.8%70.0%₩518M+1.8%0143%Sales→ · Stores→ · Per store→
2023Q2₩3,619.1M+7.3%8+14.3%₩452.4M-6.1%1038%Sales↑ · Stores↑ · Per store↓
2023Q1₩3,551.6M-0.6%70.0%₩507.4M-0.6%0043%Sales→ · Stores→ · Per store→
2022Q4₩3,653.8M+9.6%70.0%₩522M+9.6%0043%Sales↑ · Stores→ · Per store↑
2022Q3₩3,560.4M-0.4%7-12.5%₩508.6M+13.8%1143%Sales→ · Stores↓ · Per store↑
2022Q2₩3,373.7M-3.5%70.0%₩482M-3.5%0043%Sales↓ · Stores→ · Per store↓
2022Q1₩3,571.4M+13.7%70.0%₩510.2M+13.7%0043%Sales↑ · Stores→ · Per store↑
2021Q4₩3,335.2M7₩476.5M0143%
2021Q3₩3,576.3M8₩447M1038%
2021Q2₩3,497M7₩499.6M0043%
2021Q1₩3,140.9M7₩448.7M0043%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.