SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) 발달상권

서대문구신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩89.7M▼ -55.1% YoY
Stores12▲ +9.1% YoY
Sales per store₩7.5M▼ -58.8% YoY

Reading this area Stores rose 9.1% from a year earlier while estimated sales stayed about the same (-55.1%), so sales per store fell 58.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +90.3%
Stores▲ +100.0%
Sales per store▼ -4.9%
Market size
Estimated sales (quarter)
₩89.7M
vs 2024Q4
-55.1%
Estimated transactions
200
Per-store economics
Estimated sales per store
₩7.5M
vs a year ago
-58.8%
Per transaction
₩448K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩26.1M – ₩425.8M
20212022202320242025
₩47.1M₩89.7M
Stores5 – 12
20212022202320242025
612
Sales per store₩4.3M – ₩60.5M
20212022202320242025
₩7.9M₩7.5M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
0%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -55.1%, stores YoY +9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+9.1%
Franchise share
8% (1/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩106.5M₩89.7M
Stores 2024 Q1 → 2025 Q4
712
Sales per store 2024 Q1 → 2025 Q4
₩15.2M₩7.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–113%
  • 11–147%
  • 14–1727%
  • 17–2142%
  • 21–2419%
Age
  • 10s0%
  • 20s7%
  • 30s0%
  • 40s29%
  • 50s64%
  • 60+0%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon28%
  • Tue22%
  • Wed13%
  • Thu17%
  • Fri15%
  • Sat0%
  • Sun4%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩89.7M-55.1%12+9.1%₩7.5M-58.8%008%Possible crowding
2025Q3₩145M-26.8%12+20.0%₩12.1M-39.0%008%Possible crowding
2025Q2₩234.3M-45.0%12+33.3%₩19.5M-58.7%008%Possible crowding
2025Q1₩99.5M-6.6%12+71.4%₩8.3M-45.5%108%Possible crowding
2024Q4₩199.7M+124.1%11+57.1%₩18.2M+42.6%109%Growing
2024Q3₩198.1M+23.1%10+42.9%₩19.8M-13.8%1010%Competition inflow
2024Q2₩425.8M+73.2%9+12.5%₩47.3M+53.9%2011%Growing
2024Q1₩106.5M+92.8%7-12.5%₩15.2M+120.3%1114%Mixed
2023Q4₩89.1M+5.3%7+40.0%₩12.7M-24.8%0014%Competition inflow
2023Q3₩161M-13.4%7+40.0%₩23M-38.1%0114%Possible crowding
2023Q2₩245.9M-18.7%8+60.0%₩30.7M-49.2%0013%Possible crowding
2023Q1₩55.2M-66.6%8+60.0%₩6.9M-79.1%3013%Possible crowding
2022Q4₩84.6M50.0%₩16.9M0020%
2022Q3₩185.8M-12.2%50.0%₩37.2M-12.2%0020%Mixed
2022Q2₩302.5M+1059.5%5-16.7%₩60.5M+1291.4%0020%Mixed
2022Q1₩165.2M+250.5%5-16.7%₩33M+320.6%1020%Mixed
2021Q45000%
2021Q3₩211.7M5₩42.3M010%
2021Q2₩26.1M6₩4.3M000%
2021Q1₩47.1M6₩7.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.