SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) Developed area

Seodaemun-gu (서대문구) 신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩314.7M▼ -2.3% YoY
Stores11▲ +10.0% YoY
Sales per store₩28.6M▼ -11.2% YoY

Reading this area Stores rose 10.0% from a year earlier while estimated sales stayed about the same (-2.3%), so sales per store fell 11.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +91.2%
Stores▲ +37.5%
Sales per store▲ +39.1%
Market size
Estimated sales (quarter)
₩314.7M
vs 2024Q4
-2.3%
Estimated transactions
14,495
Per-store economics
Estimated sales per store
₩28.6M
vs a year ago
-11.2%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩147.9M – ₩510.4M
20212022202320242025
₩164.6M₩314.7M
Stores8 – 14
20212022202320242025
811
Sales per store₩10.9M – ₩42.5M
20212022202320242025
₩20.6M₩28.6M
Openings0 – 3
20212022202320242025
11
Closings0 – 4
20212022202320242025
00
Franchise share0% – 21%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.3%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+10.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
1 (9%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩378.9M₩314.7M
Stores 2024 Q1 → 2025 Q4
1211
Sales per store 2024 Q1 → 2025 Q4
₩31.6M₩28.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1438%
  • 14–175%
  • 17–2155%
  • 21–242%
Age
  • 10s7%
  • 20s56%
  • 30s15%
  • 40s7%
  • 50s12%
  • 60+4%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon1%
  • Tue16%
  • Wed21%
  • Thu20%
  • Fri20%
  • Sat18%
  • Sun5%
Gender
  • Male22%
  • Female78%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩314.7M-2.3%11+10.0%₩28.6M-11.2%100%Possible crowding
2025Q3₩306.3M+7.5%100.0%₩30.6M+7.5%000%Growing
2025Q2₩352.8M-15.4%100.0%₩35.3M-15.4%000%Mixed
2025Q1₩262.7M-30.7%10-16.7%₩26.3M-16.8%010%Shrinking
2024Q4₩322.2M-22.3%10-9.1%₩32.2M-14.5%1110%Shrinking
2024Q3₩284.9M-14.6%10-16.7%₩28.5M+2.4%0010%Shrinking
2024Q2₩416.8M-18.3%10-16.7%₩41.7M-2.0%1410%Shrinking
2024Q1₩378.9M+147.9%12-14.3%₩31.6M+189.2%1017%Mixed
2023Q4₩414.6M+98.8%11-21.4%₩37.7M+153.0%0118%Mixed
2023Q3₩333.8M+41.7%12-7.7%₩27.8M+53.5%0017%Mixed
2023Q2₩510.4M+120.5%12-7.7%₩42.5M+138.8%0217%Mixed
2023Q1₩152.9M+3.4%14+16.7%₩10.9M-11.4%1214%Competition inflow
2022Q4₩208.5M-36.0%14+16.7%₩14.9M-45.1%3021%Possible crowding
2022Q3₩235.6M+7.4%13+8.3%₩18.1M-0.8%118%Mixed
2022Q2₩231.5M+6.6%13+30.0%₩17.8M-18.0%108%Competition inflow
2022Q1₩147.9M-10.2%12+50.0%₩12.3M-40.1%108%Possible crowding
2021Q4₩325.7M12₩27.1M000%
2021Q3₩219.3M12₩18.3M200%
2021Q2₩217.1M10₩21.7M200%
2021Q1₩164.6M8₩20.6M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.