SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) 발달상권

서대문구신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

안경 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2022 Q4
Estimated sales▼ -23.6%
Stores▲ +33.3%
Sales per store▼ -42.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.9M – ₩11.9M
20212022202320242025
₩6.4M
Stores2 – 4
20212022202320242025
32
Sales per store₩1.2M – ₩4M
20212022202320242025
₩2.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 50%
20212022202320242025
33%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1425%
  • 14–1713%
  • 17–2148%
  • 21–240%
Age
  • 10s8%
  • 20s15%
  • 30s13%
  • 40s11%
  • 50s39%
  • 60+15%
Weekday / weekend
  • Weekday55%
  • Weekend45%
Day of week
  • Mon5%
  • Tue20%
  • Wed22%
  • Thu5%
  • Fri2%
  • Sat28%
  • Sun17%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2022 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q420.0%0050%
2025Q320.0%0050%
2025Q220.0%0050%
2025Q120.0%0050%
2024Q420.0%0050%
2024Q320.0%1150%
2024Q220.0%0050%
2024Q12-33.3%0050%
2023Q42-50.0%0050%
2023Q32-50.0%0050%
2023Q22-33.3%0150%
2023Q130.0%0133%
2022Q4₩4.9M-46.4%4+33.3%₩1.2M-59.8%0025%Possible crowding
2022Q3₩5.2M-48.5%4+33.3%₩1.3M-61.4%1025%Possible crowding
2022Q2₩11.9M+27.1%30.0%₩4M+27.1%0033%Growing
2022Q1₩5.4M-15.4%30.0%₩1.8M-15.4%0033%Mixed
2021Q4₩9.1M3₩3M0033%
2021Q3₩10.1M3₩3.4M0033%
2021Q2₩9.4M3₩3.1M0033%
2021Q1₩6.4M3₩2.1M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2022-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.