SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) 발달상권

서대문구신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩133.5M▼ -22.8% YoY
Stores9±0.0% YoY
Sales per store₩14.8M▼ -22.8% YoY

Reading this area Against a year earlier, estimated sales -22.8%, stores 0.0% and sales per store -22.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -11.7%
Stores▲ +80.0%
Sales per store▼ -51.0%
Market size
Estimated sales (quarter)
₩133.5M
vs 2024Q4
-22.8%
Estimated transactions
694
Per-store economics
Estimated sales per store
₩14.8M
vs a year ago
-22.8%
Per transaction
₩192K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩133.5M – ₩198.5M
20212022202320242025
₩151.2M₩133.5M
Stores5 – 10
20212022202320242025
59
Sales per store₩14.8M – ₩30.2M
20212022202320242025
₩30.2M₩14.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩187.7M₩133.5M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩20.9M₩14.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1415%
  • 14–1722%
  • 17–2144%
  • 21–247%
Age
  • 10s2%
  • 20s22%
  • 30s16%
  • 40s37%
  • 50s19%
  • 60+4%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon15%
  • Tue11%
  • Wed13%
  • Thu22%
  • Fri14%
  • Sat17%
  • Sun8%
Gender
  • Male35%
  • Female65%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩133.5M-22.8%90.0%₩14.8M-22.8%000%Mixed
2025Q3₩167.6M-1.8%9-10.0%₩18.6M+9.1%110%Possible recovery
2025Q2₩162.2M-9.9%90.0%₩18M-9.9%110%Mixed
2025Q1₩151.8M-19.1%90.0%₩16.9M-19.1%000%Mixed
2024Q4₩172.9M+11.5%9-10.0%₩19.2M+23.8%010%Mixed
2024Q3₩170.7M+2.5%100.0%₩17.1M+2.5%100%Mixed
2024Q2₩180M-6.2%9+12.5%₩20M-16.6%000%Possible crowding
2024Q1₩187.7M-0.1%9+12.5%₩20.9M-11.2%010%Possible crowding
2023Q4₩155.1M-21.9%10+25.0%₩15.5M-37.5%000%Possible crowding
2023Q3₩166.5M-7.9%10+25.0%₩16.7M-26.3%200%Possible crowding
2023Q2₩192M+14.4%8+14.3%₩24M+0.1%000%Mixed
2023Q1₩187.9M+13.2%8+14.3%₩23.5M-1.0%000%Mixed
2022Q4₩198.5M+13.2%8+33.3%₩24.8M-15.1%000%Competition inflow
2022Q3₩180.7M+0.1%8+33.3%₩22.6M-24.9%100%Possible crowding
2022Q2₩167.8M+11.3%7+16.7%₩24M-4.6%000%Competition inflow
2022Q1₩166M+9.8%7+40.0%₩23.7M-21.6%100%Competition inflow
2021Q4₩175.4M6₩29.2M000%
2021Q3₩180.5M6₩30.1M000%
2021Q2₩150.8M6₩25.1M100%
2021Q1₩151.2M5₩30.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.