SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) Developed area

Seodaemun-gu (서대문구) 신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩510.6M▼ -32.7% YoY
Stores4±0.0% YoY
Sales per store₩127.6M▼ -32.7% YoY

Reading this area Against a year earlier, estimated sales -32.7%, stores 0.0% and sales per store -32.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -29.9%
Stores▼ -20.0%
Sales per store▼ -12.3%
Market size
Estimated sales (quarter)
₩510.6M
vs 2024Q4
-32.7%
Estimated transactions
15,071
Per-store economics
Estimated sales per store
₩127.6M
vs a year ago
-32.7%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩504.3M – ₩930.5M
20212022202320242025
₩728M₩510.6M
Stores4 – 5
20212022202320242025
54
Sales per store₩100.9M – ₩232.6M
20212022202320242025
₩145.6M₩127.6M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -32.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩563.9M₩510.6M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩112.8M₩127.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1435%
  • 14–1728%
  • 17–2129%
  • 21–240%
Age
  • 10s0%
  • 20s20%
  • 30s15%
  • 40s15%
  • 50s35%
  • 60+15%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon16%
  • Tue12%
  • Wed14%
  • Thu14%
  • Fri19%
  • Sat18%
  • Sun7%
Gender
  • Male25%
  • Female75%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩510.6M-32.7%40.0%₩127.6M-32.7%000%Mixed
2025Q3₩846.8M+30.2%40.0%₩211.7M+30.2%000%Growing
2025Q2₩849.8M+16.8%40.0%₩212.4M+16.8%000%Growing
2025Q1₩930.5M+65.0%4-20.0%₩232.6M+106.3%000%Mixed
2024Q4₩758.2M+24.6%4-20.0%₩189.5M+55.7%000%Mixed
2024Q3₩650.3M+15.5%4-20.0%₩162.6M+44.4%000%Mixed
2024Q2₩727.7M+3.8%4-20.0%₩181.9M+29.8%010%Mixed
2024Q1₩563.9M+11.8%50.0%₩112.8M+11.8%000%Growing
2023Q4₩608.6M+15.4%50.0%₩121.7M+15.4%000%Growing
2023Q3₩563.1M-4.1%50.0%₩112.6M-4.1%000%Mixed
2023Q2₩700.8M+16.4%50.0%₩140.2M+16.4%000%Growing
2023Q1₩504.3M-8.6%50.0%₩100.9M-8.6%000%Mixed
2022Q4₩527.2M-4.5%50.0%₩105.4M-4.5%000%Mixed
2022Q3₩587M+1.4%50.0%₩117.4M+1.4%000%Mixed
2022Q2₩602.3M-28.9%50.0%₩120.5M-28.9%000%Mixed
2022Q1₩552M-24.2%50.0%₩110.4M-24.2%000%Mixed
2021Q4₩552.3M5₩110.5M000%
2021Q3₩579M5₩115.8M000%
2021Q2₩847M5₩169.4M000%
2021Q1₩728M5₩145.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.