SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) Developed area

Seodaemun-gu (서대문구) 신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩99M▲ +397.9% YoY
Stores3±0.0% YoY
Sales per store₩33M▲ +397.9% YoY

Reading this area Estimated sales rose 397.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 397.9%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2024 Q2 → 2025 Q4
Estimated sales▲ +925.9%
Stores±0.0%
Sales per store▲ +925.9%
Market size
Estimated sales (quarter)
₩99M
vs 2024Q4
+397.9%
Estimated transactions
10,074
Per-store economics
Estimated sales per store
₩33M
vs a year ago
+397.9%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9.7M – ₩99M
20212022202320242025
₩99M
Stores1 – 3
20212022202320242025
33
Sales per store₩3.2M – ₩33M
20212022202320242025
₩33M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +397.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩99M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩33M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1424%
  • 14–1724%
  • 17–2136%
  • 21–243%
Age
  • 10s2%
  • 20s18%
  • 30s13%
  • 40s10%
  • 50s20%
  • 60+38%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon18%
  • Tue20%
  • Wed17%
  • Thu16%
  • Fri17%
  • Sat12%
  • Sun0%
Gender
  • Male27%
  • Female73%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩99M+397.9%30.0%₩33M+397.9%000%Sales↑ · Stores→ · Per store↑
2025Q3₩99M+563.4%30.0%₩33M+563.4%000%Sales↑ · Stores→ · Per store↑
2025Q2₩70.4M+629.8%30.0%₩23.5M+629.8%110%Sales↑ · Stores→ · Per store↑
2025Q1₩33.4M30.0%₩11.1M000%
2024Q4₩19.9M3+50.0%₩6.6M000%
2024Q3₩14.9M3+50.0%₩5M000%
2024Q2₩9.7M3+50.0%₩3.2M000%
2024Q13+200.0%100%
2023Q42+100.0%000%
2023Q320.0%000%
2023Q22-33.3%100%
2023Q11-66.7%000%
2022Q41-66.7%010%
2022Q32-33.3%010%
2022Q230.0%000%
2022Q130.0%000%
2021Q43000%
2021Q33000%
2021Q23000%
2021Q13000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.