SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) 발달상권

서대문구신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩62.5M▲ +610.3% YoY
Stores8▼ -20.0% YoY
Sales per store₩7.8M▲ +787.9% YoY

Reading this area Against a year earlier, estimated sales +610.3%, stores -20.0% and sales per store +787.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +43.4%
Stores▼ -20.0%
Sales per store▲ +79.2%
Market size
Estimated sales (quarter)
₩62.5M
vs 2024Q4
+610.3%
Estimated transactions
3,545
Per-store economics
Estimated sales per store
₩7.8M
vs a year ago
+787.9%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.3M – ₩62.5M
20212022202320242025
₩43.6M₩62.5M
Stores8 – 10
20212022202320242025
108
Sales per store₩434K – ₩7.8M
20212022202320242025
₩4.4M₩7.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +610.3%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-20.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩6.3M₩62.5M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩697K₩7.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1419%
  • 14–1727%
  • 17–2140%
  • 21–244%
Age
  • 10s5%
  • 20s50%
  • 30s18%
  • 40s8%
  • 50s11%
  • 60+7%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon14%
  • Tue21%
  • Wed14%
  • Thu13%
  • Fri16%
  • Sat12%
  • Sun9%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩62.5M+610.3%8-20.0%₩7.8M+787.9%000%Mixed
2025Q3₩47.2M+756.3%8-20.0%₩5.9M+970.4%010%Mixed
2025Q2₩57.2M+1219.3%9-10.0%₩6.4M+1365.9%100%Mixed
2025Q1₩8.7M+38.7%8-11.1%₩1.1M+56.1%010%Mixed
2024Q4₩8.8M+41.4%10+11.1%₩880K+27.3%000%Growing
2024Q3₩5.5M-41.0%100.0%₩551K-41.0%000%Mixed
2024Q2₩4.3M-61.0%100.0%₩434K-61.0%100%Mixed
2024Q1₩6.3M-59.5%9-10.0%₩697K-55.0%000%Shrinking
2023Q4₩6.2M-79.0%9-10.0%₩691K-76.7%010%Shrinking
2023Q3₩9.3M-64.7%100.0%₩933K-64.7%000%Mixed
2023Q2₩11.1M-73.9%100.0%₩1.1M-73.9%000%Mixed
2023Q1₩15.5M-40.0%100.0%₩1.5M-40.0%000%Mixed
2022Q4₩29.6M-22.9%100.0%₩3M-22.9%000%Mixed
2022Q3₩26.4M-16.2%100.0%₩2.6M-16.2%000%Mixed
2022Q2₩42.7M-29.0%100.0%₩4.3M-29.0%000%Mixed
2022Q1₩25.8M-40.8%100.0%₩2.6M-40.8%000%Mixed
2021Q4₩38.4M10₩3.8M000%
2021Q3₩31.5M10₩3.2M000%
2021Q2₩60.1M10₩6M000%
2021Q1₩43.6M10₩4.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.