SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) Developed area

Seodaemun-gu (서대문구) 신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩227.3M▼ -28.9% YoY
Stores9▲ +12.5% YoY
Sales per store₩25.3M▼ -36.8% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-28.9%), so sales per store fell 36.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.2%
Stores▲ +12.5%
Sales per store▼ -8.3%
Market size
Estimated sales (quarter)
₩227.3M
vs 2024Q4
-28.9%
Estimated transactions
17,282
Per-store economics
Estimated sales per store
₩25.3M
vs a year ago
-36.8%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩182.1M – ₩330.7M
20212022202320242025
₩220.3M₩227.3M
Stores7 – 9
20212022202320242025
89
Sales per store₩23.7M – ₩40M
20212022202320242025
₩27.5M₩25.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share44% – 71%
20212022202320242025
63%44%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.9%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
44% (4/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩227.1M₩227.3M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩28.4M₩25.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1428%
  • 14–1720%
  • 17–2147%
  • 21–244%
Age
  • 10s5%
  • 20s39%
  • 30s18%
  • 40s13%
  • 50s14%
  • 60+10%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon13%
  • Tue13%
  • Wed17%
  • Thu16%
  • Fri17%
  • Sat13%
  • Sun12%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩227.3M-28.9%9+12.5%₩25.3M-36.8%0044%Possible crowding
2025Q3₩214.3M-14.7%9+12.5%₩23.8M-24.1%0044%Possible crowding
2025Q2₩330.7M+27.2%9+12.5%₩36.7M+13.1%0044%Growing
2025Q1₩250.9M+10.5%80.0%₩31.4M+10.5%0050%Growing
2024Q4₩319.9M+2.6%8-11.1%₩40M+15.5%0150%Possible recovery
2024Q3₩251.1M-17.3%80.0%₩31.4M-17.3%0063%Mixed
2024Q2₩260M-19.0%8-11.1%₩32.5M-8.9%0063%Shrinking
2024Q1₩227.1M-11.3%8-11.1%₩28.4M-0.2%1263%Shrinking
2023Q4₩311.7M-3.9%90.0%₩34.6M-3.9%1056%Mixed
2023Q3₩303.4M+42.0%8-11.1%₩37.9M+59.8%0163%Mixed
2023Q2₩321.1M+60.7%9+12.5%₩35.7M+42.8%0056%Growing
2023Q1₩256M+40.6%9+28.6%₩28.4M+9.3%0056%Growing
2022Q4₩324.4M+56.1%9+28.6%₩36M+21.4%0056%Growing
2022Q3₩213.7M+4.9%9+28.6%₩23.7M-18.4%1056%Competition inflow
2022Q2₩199.8M-9.6%80.0%₩25M-9.6%1063%Mixed
2022Q1₩182.1M-17.3%7-12.5%₩26M-5.5%0071%Shrinking
2021Q4₩207.8M7₩29.7M0071%
2021Q3₩203.7M7₩29.1M1271%
2021Q2₩221M8₩27.6M0063%
2021Q1₩220.3M8₩27.5M0063%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.