SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) 발달상권

서대문구신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩950.7M▼ -6.2% YoY
Stores16▼ -20.0% YoY
Sales per store₩59.4M▲ +17.2% YoY

Reading this area Estimated sales fell 6.2% from a year earlier and stores fell 20.0%. Sales per store are up 17.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +57.7%
Stores▼ -11.1%
Sales per store▲ +77.4%
Market size
Estimated sales (quarter)
₩950.7M
vs 2024Q4
-6.2%
Estimated transactions
74,127
Per-store economics
Estimated sales per store
₩59.4M
vs a year ago
+17.2%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩602.9M – ₩1,180.6M
20212022202320242025
₩602.9M₩950.7M
Stores16 – 21
20212022202320242025
1816
Sales per store₩33M – ₩62.2M
20212022202320242025
₩33.5M₩59.4M
Openings0 – 4
20212022202320242025
11
Closings0 – 3
20212022202320242025
12
Franchise share30% – 56%
20212022202320242025
33%56%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.2%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
-20.0%
Franchise share
56% (9/16)
Movement
Openings (rate)
1 (4%)
Closings (rate)
2 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩997M₩950.7M
Stores 2024 Q1 → 2025 Q4
2016
Sales per store 2024 Q1 → 2025 Q4
₩49.8M₩59.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–119%
  • 11–1429%
  • 14–1716%
  • 17–2135%
  • 21–248%
Age
  • 10s4%
  • 20s38%
  • 30s18%
  • 40s16%
  • 50s16%
  • 60+7%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon13%
  • Tue15%
  • Wed16%
  • Thu14%
  • Fri14%
  • Sat16%
  • Sun12%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩950.7M-6.2%16-20.0%₩59.4M+17.2%1256%Shrinking
2025Q3₩830.4M-17.3%18-14.3%₩46.1M-3.6%1144%Shrinking
2025Q2₩910.7M-18.7%180.0%₩50.6M-18.7%0344%Mixed
2025Q1₩780.8M-21.7%21+5.0%₩37.2M-25.4%1038%Possible crowding
2024Q4₩1,013.9M-11.9%200.0%₩50.7M-11.9%0140%Mixed
2024Q3₩1,004.5M-0.0%21+10.5%₩47.8M-9.6%4138%Possible crowding
2024Q2₩1,120.5M-1.0%18-5.3%₩62.2M+4.5%0244%Possible recovery
2024Q1₩997M+3.6%20+5.3%₩49.8M-1.6%0040%Mixed
2023Q4₩1,151.4M-2.5%20+5.3%₩57.6M-7.3%1040%Possible crowding
2023Q3₩1,004.8M+5.6%190.0%₩52.9M+5.6%2242%Growing
2023Q2₩1,131.4M+37.9%190.0%₩59.5M+37.9%0042%Growing
2023Q1₩962.8M+39.3%190.0%₩50.7M+39.3%0042%Growing
2022Q4₩1,180.6M+38.7%19-5.0%₩62.1M+46.1%3242%Mixed
2022Q3₩951.1M+44.1%19-5.0%₩50.1M+51.7%2137%Mixed
2022Q2₩820.6M+9.2%190.0%₩43.2M+9.2%0032%Growing
2022Q1₩691.2M+14.7%19+5.6%₩36.4M+8.6%0132%Growing
2021Q4₩850.9M20₩42.5M0030%
2021Q3₩660.2M20₩33M1030%
2021Q2₩751.5M19₩39.6M1032%
2021Q1₩602.9M18₩33.5M1133%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.