SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) 발달상권

서대문구신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,457.5M▲ +11.5% YoY
Stores22▲ +4.8% YoY
Sales per store₩157.2M▲ +6.5% YoY

Reading this area Estimated sales rose 11.5% from a year earlier while stores were up 4.8%, so sales per store also rose 6.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +117.7%
Stores▲ +15.8%
Sales per store▲ +88.0%
Market size
Estimated sales (quarter)
₩3,457.5M
vs 2024Q4
+11.5%
Estimated transactions
65,866
Per-store economics
Estimated sales per store
₩157.2M
vs a year ago
+6.5%
Per transaction
₩52K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,588.3M – ₩3,537.1M
20212022202320242025
₩1,588.3M₩3,457.5M
Stores18 – 22
20212022202320242025
1922
Sales per store₩83.6M – ₩164.6M
20212022202320242025
₩83.6M₩157.2M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.5%, stores YoY +4.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
+4.8%
Franchise share
0% (0/22)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,096.2M₩3,457.5M
Stores 2024 Q1 → 2025 Q4
2022
Sales per store 2024 Q1 → 2025 Q4
₩154.8M₩157.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1436%
  • 14–1731%
  • 17–2117%
  • 21–240%
Age
  • 10s1%
  • 20s17%
  • 30s16%
  • 40s17%
  • 50s26%
  • 60+22%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon20%
  • Tue19%
  • Wed18%
  • Thu14%
  • Fri17%
  • Sat12%
  • Sun0%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,457.5M+11.5%22+4.8%₩157.2M+6.5%000%Growing
2025Q3₩3,537.1M+19.4%22+4.8%₩160.8M+14.0%000%Growing
2025Q2₩3,323.6M+10.6%22+4.8%₩151.1M+5.6%100%Growing
2025Q1₩3,054.3M-1.4%21+5.0%₩145.4M-6.1%000%Possible crowding
2024Q4₩3,099.7M-5.8%21+5.0%₩147.6M-10.3%000%Possible crowding
2024Q3₩2,961.4M+1.6%21+5.0%₩141M-3.3%000%Possible crowding
2024Q2₩3,004.1M-4.2%21+5.0%₩143.1M-8.7%100%Possible crowding
2024Q1₩3,096.2M+3.9%20-4.8%₩154.8M+9.1%000%Mixed
2023Q4₩3,291.3M+9.1%20+5.3%₩164.6M+3.6%000%Growing
2023Q3₩2,915.4M+4.3%20+5.3%₩145.8M-0.9%000%Mixed
2023Q2₩3,134.7M+29.0%200.0%₩156.7M+29.0%010%Growing
2023Q1₩2,980.5M+39.8%21+5.0%₩141.9M+33.2%200%Growing
2022Q4₩3,017.3M+50.3%19+5.6%₩158.8M+42.4%000%Growing
2022Q3₩2,794.1M+34.1%190.0%₩147.1M+34.1%010%Growing
2022Q2₩2,430.5M+31.3%20+5.3%₩121.5M+24.7%110%Growing
2022Q1₩2,131.5M+34.2%20+5.3%₩106.6M+27.5%200%Growing
2021Q4₩2,007M18₩111.5M010%
2021Q3₩2,083.7M19₩109.7M000%
2021Q2₩1,851.2M19₩97.4M000%
2021Q1₩1,588.3M19₩83.6M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.