SEOUL COMMERCIAL AREA

이화여대(이대역, 이대) 발달상권

서대문구신촌동· Area 151,417 m² · Area code 3120096 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

애완동물 2025 Q4 · Seoul data

Estimated sales (quarter)₩2.3M▼ -97.5% YoY
Stores3▼ -40.0% YoY
Sales per store₩764K▼ -95.8% YoY

Reading this area Estimated sales fell 97.5% from a year earlier and stores fell 40.0%. Sales per store are down 95.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -98.3%
Stores±0.0%
Sales per store▼ -98.3%
Market size
Estimated sales (quarter)
₩2.3M
vs 2024Q4
-97.5%
Estimated transactions
41
Per-store economics
Estimated sales per store
₩764K
vs a year ago
-95.8%
Per transaction
₩56K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.3M – ₩133.7M
20212022202320242025
₩133.7M₩2.3M
Stores3 – 5
20212022202320242025
33
Sales per store₩764K – ₩44.6M
20212022202320242025
₩44.6M₩764K
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -97.5%, stores YoY -40.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-40.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩63.7M₩2.3M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩15.9M₩764K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1731%
  • 17–2169%
  • 21–240%
Age
  • 10s0%
  • 20s59%
  • 30s40%
  • 40s1%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday19%
  • Weekend81%
Day of week
  • Mon0%
  • Tue0%
  • Wed13%
  • Thu6%
  • Fri0%
  • Sat1%
  • Sun81%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2.3M-97.5%3-40.0%₩764K-95.8%000%Shrinking
2025Q3₩8.1M-89.0%3-25.0%₩2.7M-85.3%000%Shrinking
2025Q2₩30M-1.2%3-25.0%₩10M+31.8%020%Possible recovery
2025Q1₩70.4M+10.5%5+25.0%₩14.1M-11.6%000%Competition inflow
2024Q4₩91.7M+73.8%5+25.0%₩18.3M+39.0%100%Growing
2024Q3₩73.5M+13.9%4+33.3%₩18.4M-14.6%110%Competition inflow
2024Q2₩30.4M-52.7%4+33.3%₩7.6M-64.5%000%Possible crowding
2024Q1₩63.7M-10.7%4+33.3%₩15.9M-33.0%000%Possible crowding
2023Q4₩52.7M-43.5%4+33.3%₩13.2M-57.7%100%Possible crowding
2023Q3₩64.5M-30.1%30.0%₩21.5M-30.1%000%Mixed
2023Q2₩64.2M-44.9%30.0%₩21.4M-44.9%000%Mixed
2023Q1₩71.3M-9.9%30.0%₩23.8M-9.9%000%Mixed
2022Q4₩93.4M+16.9%30.0%₩31.1M+16.9%000%Growing
2022Q3₩92.3M+52.0%30.0%₩30.8M+52.0%000%Growing
2022Q2₩116.5M+355.1%30.0%₩38.8M+355.1%000%Growing
2022Q1₩79.2M-40.8%30.0%₩26.4M-40.8%000%Mixed
2021Q4₩79.9M3₩26.6M000%
2021Q3₩60.7M3₩20.2M000%
2021Q2₩25.6M3₩8.5M000%
2021Q1₩133.7M3₩44.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.