SEOUL COMMERCIAL AREA

발산역(마곡) 발달상권

강서구가양1동· Area 417,076 m² · Area code 3120119 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩27,055.5M▼ -1.7% YoY
Stores311▼ -1.0% YoY
Sales per store₩87M▼ -0.7% YoY

Reading this area Against a year earlier, estimated sales -1.7%, stores -1.0% and sales per store -0.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +45.9%
Stores▲ +28.5%
Sales per store▲ +13.6%
Market size
Estimated sales (quarter)
₩27,055.5M
vs 2024Q4
-1.7%
Estimated transactions
439,796
Per-store economics
Estimated sales per store
₩87M
vs a year ago
-0.7%
Per transaction
₩62K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩18,504.5M – ₩27,685.7M
20212022202320242025
₩18,537.6M₩27,055.5M
Stores242 – 314
20212022202320242025
242311
Sales per store₩71.7M – ₩101M
20212022202320242025
₩76.6M₩87M
Openings9 – 39
20212022202320242025
1614
Closings9 – 35
20212022202320242025
1217
Franchise share25% – 33%
20212022202320242025
32%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.7%, stores YoY -1.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
311
vs a year ago
-1.0%
Franchise share
25% (79/311)
Movement
Openings (rate)
14 (4%)
Closings (rate)
17 (4%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩26,880.3M₩27,055.5M
Stores 2024 Q1 → 2025 Q4
291311
Sales per store 2024 Q1 → 2025 Q4
₩92.4M₩87M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–111%
  • 11–1423%
  • 14–179%
  • 17–2144%
  • 21–2418%
Age
  • 10s1%
  • 20s14%
  • 30s28%
  • 40s23%
  • 50s20%
  • 60+14%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon13%
  • Tue16%
  • Wed17%
  • Thu18%
  • Fri15%
  • Sat12%
  • Sun9%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩27,055.5M-1.7%311-1.0%₩87M-0.7%141725%Mixed
2025Q3₩25,979.3M-0.3%309-0.3%₩84.1M+0.0%182227%Mixed
2025Q2₩26,930.3M+0.2%309+3.7%₩87.2M-3.4%222328%Possible crowding
2025Q1₩26,513.6M-1.4%306+5.2%₩86.6M-6.2%92129%Possible crowding
2024Q4₩27,519.7M+0.5%314+9.0%₩87.6M-7.8%241529%Possible crowding
2024Q3₩26,050.6M+1.3%310+8.4%₩84M-6.5%342628%Possible crowding
2024Q2₩26,873.2M+2.5%298+6.4%₩90.2M-3.7%231630%Possible crowding
2024Q1₩26,880.3M+2.7%291+4.3%₩92.4M-1.5%252831%Mixed
2023Q4₩27,390.2M-1.1%288+5.1%₩95.1M-5.9%272033%Possible crowding
2023Q3₩25,718.3M+0.4%286+10.4%₩89.9M-9.1%352732%Possible crowding
2023Q2₩26,221.7M-0.0%280+5.3%₩93.6M-5.0%211832%Possible crowding
2023Q1₩26,164.8M+30.9%279+6.9%₩93.8M+22.4%251831%Growing
2022Q4₩27,685.7M+16.5%274+5.0%₩101M+11.0%391431%Growing
2022Q3₩25,628.6M+38.5%259+0.4%₩99M+38.0%243529%Growing
2022Q2₩26,228.9M+24.6%266+6.0%₩98.6M+17.6%201530%Growing
2022Q1₩19,991.4M+7.8%261+7.9%₩76.6M-0.0%161730%Mixed
2021Q4₩23,755.6M261₩91M211431%
2021Q3₩18,504.5M258₩71.7M16929%
2021Q2₩21,045.8M251₩83.8M211430%
2021Q1₩18,537.6M242₩76.6M161232%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.