SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩14,049.4M▼ -13.4% YoY
Stores100▼ -2.0% YoY
Sales per store₩140.5M▼ -11.7% YoY

Reading this area Against a year earlier, estimated sales -13.4%, stores -2.0% and sales per store -11.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +60.4%
Stores▲ +5.3%
Sales per store▲ +52.4%
Market size
Estimated sales (quarter)
₩14,049.4M
vs 2024Q4
-13.4%
Estimated transactions
351,879
Per-store economics
Estimated sales per store
₩140.5M
vs a year ago
-11.7%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8,347.6M – ₩16,232.3M
20212022202320242025
₩8,758M₩14,049.4M
Stores92 – 104
20212022202320242025
95100
Sales per store₩90.7M – ₩159.1M
20212022202320242025
₩92.2M₩140.5M
Openings0 – 9
20212022202320242025
16
Closings1 – 10
20212022202320242025
13
Franchise share16% – 26%
20212022202320242025
24%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.4%, stores YoY -2.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
100
vs a year ago
-2.0%
Franchise share
19% (19/100)
Movement
Openings (rate)
6 (5%)
Closings (rate)
3 (3%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩13,055.3M₩14,049.4M
Stores 2024 Q1 → 2025 Q4
98100
Sales per store 2024 Q1 → 2025 Q4
₩133.2M₩140.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–112%
  • 11–1451%
  • 14–178%
  • 17–2130%
  • 21–248%
Age
  • 10s0%
  • 20s6%
  • 30s18%
  • 40s21%
  • 50s25%
  • 60+30%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon17%
  • Tue17%
  • Wed18%
  • Thu17%
  • Fri17%
  • Sat8%
  • Sun7%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩14,049.4M-13.4%100-2.0%₩140.5M-11.7%6319%Mixed
2025Q3₩13,984.4M+0.2%97-4.0%₩144.2M+4.4%2320%Possible recovery
2025Q2₩14,583.4M+6.1%99-2.9%₩147.3M+9.3%61018%Growing
2025Q1₩13,847.9M+6.1%104+6.1%₩133.2M-0.0%7516%Mixed
2024Q4₩16,232.3M+13.5%102+1.0%₩159.1M+12.4%3217%Growing
2024Q3₩13,951.1M+6.5%101-1.9%₩138.1M+8.6%3717%Growing
2024Q2₩13,748M+0.5%102+2.0%₩134.8M-1.4%8620%Mixed
2024Q1₩13,055.3M-3.3%98-3.9%₩133.2M+0.6%6722%Shrinking
2023Q4₩14,300.7M+1.7%101+7.4%₩141.6M-5.3%3620%Possible crowding
2023Q3₩13,095.5M+10.8%103+8.4%₩127.1M+2.2%5220%Mixed
2023Q2₩13,673.9M+12.8%100+5.3%₩136.7M+7.2%2421%Growing
2023Q1₩13,507.2M+54.2%102+7.4%₩132.4M+43.6%9221%Growing
2022Q4₩14,057.5M+28.1%940.0%₩149.5M+28.1%4623%Growing
2022Q3₩11,820.3M+41.6%95+3.3%₩124.4M+37.1%5624%Growing
2022Q2₩12,119M+17.0%95+1.1%₩127.6M+15.8%4325%Growing
2022Q1₩8,759.3M+0.0%950.0%₩92.2M+0.0%2224%Mixed
2021Q4₩10,973M94₩116.7M8426%
2021Q3₩8,347.6M92₩90.7M2424%
2021Q2₩10,357.7M94₩110.2M0223%
2021Q1₩8,758M95₩92.2M1124%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.