SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,876.5M▲ +9.9% YoY
Stores15±0.0% YoY
Sales per store₩325.1M▲ +9.9% YoY

Reading this area Estimated sales rose 9.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 9.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +247.5%
Stores▼ -11.8%
Sales per store▲ +293.9%
Market size
Estimated sales (quarter)
₩4,876.5M
vs 2024Q4
+9.9%
Estimated transactions
905,878
Per-store economics
Estimated sales per store
₩325.1M
vs a year ago
+9.9%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,298.8M – ₩5,443.1M
20212022202320242025
₩1,403.2M₩4,876.5M
Stores14 – 18
20212022202320242025
1715
Sales per store₩76.4M – ₩370.2M
20212022202320242025
₩82.5M₩325.1M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 21%
20212022202320242025
0%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
0.0%
Franchise share
20% (3/15)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩4,682.1M₩4,876.5M
Stores 2024 Q1 → 2025 Q4
1515
Sales per store 2024 Q1 → 2025 Q4
₩312.1M₩325.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1462%
  • 14–179%
  • 17–214%
  • 21–240%
Age
  • 10s0%
  • 20s13%
  • 30s38%
  • 40s24%
  • 50s15%
  • 60+10%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon20%
  • Tue20%
  • Wed22%
  • Thu19%
  • Fri19%
  • Sat0%
  • Sun0%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,876.5M+9.9%150.0%₩325.1M+9.9%1020%Growing
2025Q3₩5,182.3M-4.8%14-6.7%₩370.2M+2.0%0021%Shrinking
2025Q2₩4,678.2M-10.1%14-6.7%₩334.2M-3.7%1121%Shrinking
2025Q1₩4,543.7M-3.0%150.0%₩302.9M-3.0%0013%Mixed
2024Q4₩4,437.1M-3.7%150.0%₩295.8M-3.7%0013%Mixed
2024Q3₩5,443.1M+17.2%15-6.3%₩362.9M+25.0%0013%Mixed
2024Q2₩5,202.3M+11.1%15-11.8%₩346.8M+25.9%0013%Mixed
2024Q1₩4,682.1M+2.0%15-11.8%₩312.1M+15.6%0013%Possible recovery
2023Q4₩4,608.9M-5.6%15-6.3%₩307.3M+0.7%0113%Shrinking
2023Q3₩4,645.2M+23.8%160.0%₩290.3M+23.8%0113%Growing
2023Q2₩4,681.6M+121.6%17+6.3%₩275.4M+108.6%0012%Growing
2023Q1₩4,591.1M+253.5%170.0%₩270.1M+253.5%1012%Growing
2022Q4₩4,882.9M+205.0%16-11.1%₩305.2M+243.2%0013%Mixed
2022Q3₩3,753.2M+90.7%16-11.1%₩234.6M+114.6%1013%Mixed
2022Q2₩2,112.5M+14.9%16-11.1%₩132M+29.3%016%Mixed
2022Q1₩1,298.8M-7.4%170.0%₩76.4M-7.4%016%Mixed
2021Q4₩1,600.7M18₩88.9M006%
2021Q3₩1,967.9M18₩109.3M006%
2021Q2₩1,837.8M18₩102.1M206%
2021Q1₩1,403.2M17₩82.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.