SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩20.4M▼ -9.5% YoY
Stores7±0.0% YoY
Sales per store₩2.9M▼ -9.5% YoY

Reading this area Against a year earlier, estimated sales -9.5%, stores 0.0% and sales per store -9.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -61.4%
Stores▼ -12.5%
Sales per store▼ -55.9%
Market size
Estimated sales (quarter)
₩20.4M
vs 2024Q4
-9.5%
Estimated transactions
605
Per-store economics
Estimated sales per store
₩2.9M
vs a year ago
-9.5%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩16.8M – ₩61.9M
20212022202320242025
₩52.8M₩20.4M
Stores6 – 8
20212022202320242025
87
Sales per store₩2.4M – ₩10.1M
20212022202320242025
₩6.6M₩2.9M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩32.6M₩20.4M
Stores 2024 Q1 → 2025 Q4
67
Sales per store 2024 Q1 → 2025 Q4
₩5.4M₩2.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1444%
  • 14–1719%
  • 17–2137%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s27%
  • 40s49%
  • 50s24%
  • 60+0%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon10%
  • Tue26%
  • Wed15%
  • Thu30%
  • Fri14%
  • Sat6%
  • Sun0%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩20.4M-9.5%70.0%₩2.9M-9.5%000%Mixed
2025Q3₩16.8M-36.1%70.0%₩2.4M-36.1%000%Mixed
2025Q2₩36.5M-18.3%70.0%₩5.2M-18.3%000%Mixed
2025Q1₩30.3M-7.1%7+16.7%₩4.3M-20.4%000%Possible crowding
2024Q4₩22.5M-55.4%7+16.7%₩3.2M-61.8%000%Possible crowding
2024Q3₩26.3M-51.3%7+16.7%₩3.8M-58.2%000%Possible crowding
2024Q2₩44.7M-22.6%7+16.7%₩6.4M-33.7%100%Possible crowding
2024Q1₩32.6M-46.4%60.0%₩5.4M-46.4%000%Mixed
2023Q4₩50.5M-2.3%6-14.3%₩8.4M+14.0%000%Possible recovery
2023Q3₩53.9M+3.4%6-14.3%₩9M+20.7%000%Mixed
2023Q2₩57.8M-6.5%6-14.3%₩9.6M+9.1%000%Shrinking
2023Q1₩60.8M+3.4%6-14.3%₩10.1M+20.6%010%Mixed
2022Q4₩51.7M-4.9%70.0%₩7.4M-4.9%000%Mixed
2022Q3₩52.1M-1.0%70.0%₩7.4M-1.0%000%Mixed
2022Q2₩61.8M-0.0%70.0%₩8.8M-0.0%000%Mixed
2022Q1₩58.8M+11.4%7-12.5%₩8.4M+27.3%000%Mixed
2021Q4₩54.3M7₩7.8M000%
2021Q3₩52.6M7₩7.5M000%
2021Q2₩61.9M7₩8.8M010%
2021Q1₩52.8M8₩6.6M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.