SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩447.2M▲ +151.1% YoY
Stores11▲ +37.5% YoY
Sales per store₩40.7M▲ +82.6% YoY

Reading this area Estimated sales rose 151.1% from a year earlier while stores were up 37.5%, so sales per store also rose 82.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +105.4%
Stores▲ +83.3%
Sales per store▲ +12.0%
Market size
Estimated sales (quarter)
₩447.2M
vs 2024Q4
+151.1%
Estimated transactions
32,917
Per-store economics
Estimated sales per store
₩40.7M
vs a year ago
+82.6%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩170.7M – ₩530.9M
20212022202320242025
₩217.7M₩447.2M
Stores6 – 11
20212022202320242025
611
Sales per store₩21.3M – ₩75.8M
20212022202320242025
₩36.3M₩40.7M
Openings0 – 2
20212022202320242025
02
Closings0 – 2
20212022202320242025
10
Franchise share36% – 100%
20212022202320242025
83%36%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +151.1%, stores YoY +37.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+37.5%
Franchise share
36% (4/11)
Movement
Openings (rate)
2 (13%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩458.9M₩447.2M
Stores 2024 Q1 → 2025 Q4
711
Sales per store 2024 Q1 → 2025 Q4
₩65.6M₩40.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1453%
  • 14–179%
  • 17–2126%
  • 21–244%
Age
  • 10s1%
  • 20s9%
  • 30s22%
  • 40s29%
  • 50s23%
  • 60+16%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon15%
  • Tue16%
  • Wed20%
  • Thu14%
  • Fri14%
  • Sat10%
  • Sun11%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩447.2M+151.1%11+37.5%₩40.7M+82.6%2036%Growing
2025Q3₩480.5M+1.3%90.0%₩53.4M+1.3%1044%Mixed
2025Q2₩249.5M-48.1%80.0%₩31.2M-48.1%1050%Mixed
2025Q1₩170.7M-62.8%8+14.3%₩21.3M-67.5%0038%Possible crowding
2024Q4₩178.1M-66.4%8+14.3%₩22.3M-70.6%0238%Possible crowding
2024Q3₩474.5M+33.1%9+28.6%₩52.7M+3.5%1044%Growing
2024Q2₩480.8M+115.5%80.0%₩60.1M+115.5%1150%Growing
2024Q1₩458.9M+85.0%7-12.5%₩65.6M+111.5%0071%Mixed
2023Q4₩530.9M+103.6%7-12.5%₩75.8M+132.7%0071%Mixed
2023Q3₩356.5M+37.9%7-12.5%₩50.9M+57.5%1171%Mixed
2023Q2₩223.1M-12.2%80.0%₩27.9M-12.2%0250%Mixed
2023Q1₩248M+23.7%80.0%₩31M+23.7%0075%Growing
2022Q4₩260.8M+23.6%8+14.3%₩32.6M+8.2%0075%Growing
2022Q3₩258.6M+24.1%8+33.3%₩32.3M-6.9%1075%Competition inflow
2022Q2₩254.2M+1.7%8+33.3%₩31.8M-23.7%0063%Possible crowding
2022Q1₩200.5M-7.9%8+33.3%₩25.1M-30.9%2163%Possible crowding
2021Q4₩210.9M7₩30.1M1071%
2021Q3₩208.3M6₩34.7M0183%
2021Q2₩250.1M6₩41.7M10100%
2021Q1₩217.7M6₩36.3M0183%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.