SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩90M▼ -38.2% YoY
Stores6▼ -25.0% YoY
Sales per store₩15M▼ -17.6% YoY

Reading this area Estimated sales fell 38.2% from a year earlier and stores fell 25.0%. Sales per store are down 17.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -88.2%
Stores▼ -14.3%
Sales per store▼ -86.2%
Market size
Estimated sales (quarter)
₩90M
vs 2024Q4
-38.2%
Estimated transactions
7,303
Per-store economics
Estimated sales per store
₩15M
vs a year ago
-17.6%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩90M – ₩867.1M
20212022202320242025
₩763.4M₩90M
Stores6 – 9
20212022202320242025
76
Sales per store₩12.9M – ₩123.9M
20212022202320242025
₩109.1M₩15M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share22% – 50%
20212022202320242025
43%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -38.2%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-25.0%
Franchise share
50% (3/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩178.8M₩90M
Stores 2024 Q1 → 2025 Q4
86
Sales per store 2024 Q1 → 2025 Q4
₩22.4M₩15M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1124%
  • 11–1432%
  • 14–1717%
  • 17–2122%
  • 21–245%
Age
  • 10s1%
  • 20s10%
  • 30s21%
  • 40s25%
  • 50s23%
  • 60+21%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon11%
  • Tue12%
  • Wed16%
  • Thu13%
  • Fri13%
  • Sat13%
  • Sun22%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩90M-38.2%6-25.0%₩15M-17.6%0050%Shrinking
2025Q3₩90M-47.0%6-25.0%₩15M-29.4%0150%Shrinking
2025Q2₩90M-50.4%7-12.5%₩12.9M-43.4%0043%Shrinking
2025Q1₩90M-49.7%7-12.5%₩12.9M-42.5%0143%Shrinking
2024Q4₩145.6M-15.2%80.0%₩18.2M-15.2%0038%Mixed
2024Q3₩169.9M-2.8%80.0%₩21.2M-2.8%0038%Mixed
2024Q2₩181.6M-18.7%8+14.3%₩22.7M-28.9%0038%Possible crowding
2024Q1₩178.8M-39.8%80.0%₩22.4M-39.8%0038%Mixed
2023Q4₩171.7M-75.0%8-11.1%₩21.5M-71.8%0038%Shrinking
2023Q3₩174.8M-74.1%80.0%₩21.9M-74.1%1038%Mixed
2023Q2₩223.3M-66.0%7-12.5%₩31.9M-61.2%1143%Shrinking
2023Q1₩297.2M-41.2%8-11.1%₩37.2M-33.8%0125%Shrinking
2022Q4₩685.6M-7.2%90.0%₩76.2M-7.2%1022%Mixed
2022Q3₩676.1M+5.9%80.0%₩84.5M+5.9%0025%Growing
2022Q2₩657.1M-24.2%8+14.3%₩82.1M-33.7%0125%Possible crowding
2022Q1₩505.1M-33.8%9+28.6%₩56.1M-48.5%0222%Possible crowding
2021Q4₩738.8M9₩82.1M3044%
2021Q3₩638.3M8₩79.8M1025%
2021Q2₩867.1M7₩123.9M1229%
2021Q1₩763.4M7₩109.1M0043%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.