SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,035.9M▼ -4.4% YoY
Stores19▼ -17.4% YoY
Sales per store₩107.2M▲ +15.8% YoY

Reading this area Estimated sales fell 4.4% from a year earlier and stores fell 17.4%. Sales per store are up 15.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +31.9%
Stores▼ -17.4%
Sales per store▲ +59.7%
Market size
Estimated sales (quarter)
₩2,035.9M
vs 2024Q4
-4.4%
Estimated transactions
45,843
Per-store economics
Estimated sales per store
₩107.2M
vs a year ago
+15.8%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,543.6M – ₩2,963.8M
20212022202320242025
₩1,543.6M₩2,035.9M
Stores19 – 26
20212022202320242025
2319
Sales per store₩65.2M – ₩120.6M
20212022202320242025
₩67.1M₩107.2M
Openings0 – 4
20212022202320242025
00
Closings0 – 3
20212022202320242025
02
Franchise share0% – 9%
20212022202320242025
4%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.4%, stores YoY -17.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-17.4%
Franchise share
0% (0/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (11%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,628.9M₩2,035.9M
Stores 2024 Q1 → 2025 Q4
2519
Sales per store 2024 Q1 → 2025 Q4
₩65.2M₩107.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–111%
  • 11–1425%
  • 14–171%
  • 17–2116%
  • 21–2442%
Age
  • 10s0%
  • 20s9%
  • 30s30%
  • 40s27%
  • 50s24%
  • 60+10%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon16%
  • Tue19%
  • Wed19%
  • Thu16%
  • Fri20%
  • Sat8%
  • Sun3%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,035.9M-4.4%19-17.4%₩107.2M+15.8%020%Shrinking
2025Q3₩2,018M+13.7%20-13.0%₩100.9M+30.7%015%Mixed
2025Q2₩1,934.4M+11.0%21-8.7%₩92.1M+21.6%135%Mixed
2025Q1₩1,731.6M+6.3%22-12.0%₩78.7M+20.8%019%Mixed
2024Q4₩2,128.8M+23.9%23-8.0%₩92.6M+34.7%009%Mixed
2024Q3₩1,775.5M+0.5%23-11.5%₩77.2M+13.6%009%Possible recovery
2024Q2₩1,742M-8.7%23-11.5%₩75.7M+3.2%029%Shrinking
2024Q1₩1,628.9M-29.3%25+8.7%₩65.2M-35.0%008%Possible crowding
2023Q4₩1,718.4M-42.0%250.0%₩68.7M-42.0%238%Mixed
2023Q3₩1,767.3M-38.9%26+8.3%₩68M-43.6%118%Possible crowding
2023Q2₩1,907.9M-31.1%26+4.0%₩73.4M-33.7%418%Possible crowding
2023Q1₩2,305.4M+30.9%23-4.2%₩100.2M+36.6%029%Mixed
2022Q4₩2,963.8M+40.3%25+8.7%₩118.6M+29.1%208%Growing
2022Q3₩2,894.2M+69.1%24+14.3%₩120.6M+47.9%014%Growing
2022Q2₩2,767.2M+22.7%25+13.6%₩110.7M+8.0%104%Growing
2022Q1₩1,761.7M+14.1%24+4.3%₩73.4M+9.4%104%Growing
2021Q4₩2,111.9M23₩91.8M204%
2021Q3₩1,712M21₩81.5M015%
2021Q2₩2,254.5M22₩102.5M015%
2021Q1₩1,543.6M23₩67.1M004%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.