SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩532M▲ +1066.3% YoY
Stores10▲ +25.0% YoY
Sales per store₩53.2M▲ +833.1% YoY

Reading this area Estimated sales rose 1066.3% from a year earlier while stores were up 25.0%, so sales per store also rose 833.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +750.2%
Stores▲ +42.9%
Sales per store▲ +495.1%
Market size
Estimated sales (quarter)
₩532M
vs 2024Q4
+1066.3%
Estimated transactions
11,829
Per-store economics
Estimated sales per store
₩53.2M
vs a year ago
+833.1%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩37.2M – ₩727.7M
20212022202320242025
₩62.6M₩532M
Stores6 – 10
20212022202320242025
710
Sales per store₩4.2M – ₩80.9M
20212022202320242025
₩8.9M₩53.2M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1066.3%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+25.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
1 (10%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩37.2M₩532M
Stores 2024 Q1 → 2025 Q4
610
Sales per store 2024 Q1 → 2025 Q4
₩6.2M₩53.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1442%
  • 14–1718%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s31%
  • 40s25%
  • 50s25%
  • 60+16%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon25%
  • Tue14%
  • Wed12%
  • Thu17%
  • Fri22%
  • Sat10%
  • Sun0%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩532M+1066.3%10+25.0%₩53.2M+833.1%100%Growing
2025Q3₩727.7M+127.1%9+12.5%₩80.9M+101.8%000%Growing
2025Q2₩39.5M-13.3%9+50.0%₩4.4M-42.2%000%Possible crowding
2025Q1₩37.8M+1.6%9+50.0%₩4.2M-32.2%100%Possible crowding
2024Q4₩45.6M+6.9%8+33.3%₩5.7M-19.8%000%Competition inflow
2024Q3₩320.5M+673.1%8+33.3%₩40.1M+479.8%200%Growing
2024Q2₩45.5M+20.3%60.0%₩7.6M+20.3%000%Growing
2024Q1₩37.2M-20.2%60.0%₩6.2M-20.2%000%Mixed
2023Q4₩42.7M-56.7%6-14.3%₩7.1M-49.5%000%Shrinking
2023Q3₩41.5M-45.4%6-14.3%₩6.9M-36.3%000%Shrinking
2023Q2₩37.8M-44.2%6-14.3%₩6.3M-34.8%000%Shrinking
2023Q1₩46.7M-26.2%6-14.3%₩7.8M-13.9%010%Shrinking
2022Q4₩98.5M+17.0%70.0%₩14.1M+17.0%000%Growing
2022Q3₩75.9M-1.2%70.0%₩10.8M-1.2%000%Mixed
2022Q2₩67.8M+1.0%70.0%₩9.7M+1.0%000%Mixed
2022Q1₩63.2M+1.0%70.0%₩9M+1.0%000%Mixed
2021Q4₩84.2M7₩12M000%
2021Q3₩76.9M7₩11M000%
2021Q2₩67.1M7₩9.6M000%
2021Q1₩62.6M7₩8.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.