SEOUL COMMERCIAL AREA

서초역 발달상권

서초구서초3동· Area 242,820 m² · Area code 3120169 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,457.3M▼ -12.5% YoY
Stores6▼ -14.3% YoY
Sales per store₩242.9M▲ +2.1% YoY

Reading this area Estimated sales fell 12.5% from a year earlier and stores fell 14.3%. Sales per store are about the same at +2.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +141.9%
Stores±0.0%
Sales per store▲ +141.9%
Market size
Estimated sales (quarter)
₩1,457.3M
vs 2024Q4
-12.5%
Estimated transactions
35,525
Per-store economics
Estimated sales per store
₩242.9M
vs a year ago
+2.1%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩461.7M – ₩1,664.9M
20212022202320242025
₩602.3M₩1,457.3M
Stores6 – 8
20212022202320242025
66
Sales per store₩77M – ₩242.9M
20212022202320242025
₩100.4M₩242.9M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share63% – 100%
20212022202320242025
67%83%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.5%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
83% (5/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,203.2M₩1,457.3M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩171.9M₩242.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1457%
  • 14–177%
  • 17–2129%
  • 21–247%
Age
  • 10s1%
  • 20s7%
  • 30s23%
  • 40s28%
  • 50s24%
  • 60+18%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon16%
  • Tue18%
  • Wed19%
  • Thu16%
  • Fri18%
  • Sat5%
  • Sun8%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,457.3M-12.5%6-14.3%₩242.9M+2.1%0083%Shrinking
2025Q3₩1,311.1M-1.5%6-25.0%₩218.5M+31.3%0083%Possible recovery
2025Q2₩1,366.3M-8.0%6-25.0%₩227.7M+22.7%0083%Shrinking
2025Q1₩1,387.6M+15.3%6-14.3%₩231.3M+34.5%0183%Mixed
2024Q4₩1,664.9M+98.4%7-12.5%₩237.8M+126.7%1271%Mixed
2024Q3₩1,331.4M+99.5%80.0%₩166.4M+99.5%1163%Growing
2024Q2₩1,484.6M+103.2%80.0%₩185.6M+103.2%1063%Growing
2024Q1₩1,203.2M+56.6%7-12.5%₩171.9M+79.0%1271%Mixed
2023Q4₩839.2M-5.2%8+14.3%₩104.9M-17.0%0063%Possible crowding
2023Q3₩667.4M-1.6%80.0%₩83.4M-1.6%1163%Mixed
2023Q2₩730.6M+6.6%80.0%₩91.3M+6.6%0063%Growing
2023Q1₩768.3M+48.9%8+33.3%₩96M+11.7%1063%Growing
2022Q4₩885M+27.1%70.0%₩126.4M+27.1%0171%Growing
2022Q3₩678M+46.8%8+33.3%₩84.8M+10.1%0163%Growing
2022Q2₩685.3M-0.9%8+33.3%₩85.7M-25.7%2075%Possible crowding
2022Q1₩516M-14.3%60.0%₩86M-14.3%12100%Mixed
2021Q4₩696.3M7₩99.5M3086%
2021Q3₩461.7M6₩77M0067%
2021Q2₩691.4M6₩115.2M2267%
2021Q1₩602.3M6₩100.4M0067%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.